| Title | EYEBALL |
| Brand | GREY GROUP KUALA LUMPUR |
| Product / Service | EYE ON ASIA CONSUMER STUDY |
| Category | A04. Business Equipment & Services |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company: | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising/Web Design Agency: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Sin | Grey Group Kuala Lumpur | Group Creative Director/Art Director |
| Charlene Ong | Grey Group Kuala Lumpur | Copywriter |
| Sunny Ng | Grey Group Kuala Lumpur | Copywriter |
| Jonathan Lim | Grey Group Kuala Lumpur | Interactive Art Director |
| Ng Bee Nee | Grey Group Kuala Lumpur | Copywriter |
| Deepan Armugan | Grey Group Kuala Lumpur | Interactive Designer |
| Lukman Hussein | G2 Direct Interactive | Interactive Developer |
| Janice Hoh | G2 Direct Interactive | Interactive Developer |
To raise awareness for Grey Group’s consumer study Eye On Asia, we created an online pandemic called EYEBALL: a spyware that captured the lives of Asians at the closest level possible. Aiding awareness were curious viral spots, direct mailers and ambient signages. The microsite featured a map with access to surveillance footages from all over Asia. By clicking on the eyeball icons, visitors could zoom in from satellite level all the way to CCTV level. New icons intermittently appeared as the pandemic spread. The Eye On Asia consumer study became accessible after the map was entirely infested by EYEBALL.