Title | MUMS |
Brand | GUINNESS ANCHOR MARKETING BERHAD |
Product / Service | TIGER BEER |
Category | C02. Best Use of Viral |
Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
Entrant Company: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Advertising/Web Design Agency: | GREY GROUP KUALA LUMPUR, MALAYSIA |
Credits |
Name | Company | Position |
---|---|---|
David Sin | Grey Group Kuala Lumpur | Group Creative Director |
Andrew Fong | Grey Group Kuala Lumpur | Associate Creative Director |
Darian Goh | Grey Group Kuala Lumpur | Copywriter |
This viral video is created to complement the on-ground recruitment campaign for Malaysia’s biggest football community – Tiger FC. The humorous video brings to life the idea that if you’re a football fan at heart, you belong at Tiger FC. The whole idea revolves around how unborn babies react to football. It opens on a couple visiting a hospital’s maternity ward. As they await their turn, the husband switches the television channel to a football match and chaos ensues. The women in the ward start groaning, the pain escalating as the clueless husband increases the volume of the television. The chaos ends with a rather aggravated head nurse switching off the television.