MUMS

TitleMUMS
BrandGUINNESS ANCHOR MARKETING BERHAD
Product / ServiceTIGER BEER
CategoryC02. Best Use of Viral
EntrantGREY GROUP KUALA LUMPUR, MALAYSIA
Entrant Company:GREY GROUP KUALA LUMPUR, MALAYSIA
Advertising/Web Design Agency:GREY GROUP KUALA LUMPUR, MALAYSIA

Credits

Credits

Name Company Position
David Sin Grey Group Kuala Lumpur Group Creative Director
Andrew Fong Grey Group Kuala Lumpur Associate Creative Director
Darian Goh Grey Group Kuala Lumpur Copywriter

Brief Explanation

This viral video is created to complement the on-ground recruitment campaign for Malaysia’s biggest football community – Tiger FC. The humorous video brings to life the idea that if you’re a football fan at heart, you belong at Tiger FC. The whole idea revolves around how unborn babies react to football. It opens on a couple visiting a hospital’s maternity ward. As they await their turn, the husband switches the television channel to a football match and chaos ensues. The women in the ward start groaning, the pain escalating as the clueless husband increases the volume of the television. The chaos ends with a rather aggravated head nurse switching off the television.