HP POWER TO CHANGE

Short List
TitleHP POWER TO CHANGE
ClientHEWLETT-PACKARD
Product / ServiceCORPORATE SOCIAL RESPONSIBILITY
CategoryA01. Corporate Information
EntrantLEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Entrant Company:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising/Web Design Agency:LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE

Credits

Brief Explanation

64% PC users do not turn off their computers after use and the energy wastage adds significantly to the global carbon footprint. So HP decided to play a role in saving the environment by getting people to use I.T. responsibly and do one simple thing - Turn off their computers everyday. Through a unique widget that reminds people to turn off everyday, they can see their positive contribution to the environment on the website. They can also compare their performance with their friends and others around the world and see how small changes can make a big difference collectively.

Credits

Name Company Position
Valerie Cheng Leo Burnett/Arc Worldwide Singapore Creative Director
Alan Leong Leo Burnett/Arc Worldwide Singapore Art Director
Lynn Chiam Leo Burnett/Arc Worldwide Singapore Senior Copywriter
Isaac Ho Leo Burnett/Arc Worldwide Singapore Copywriter
Nicholas Ng Leo Burnett/Arc Worldwide Singapore Senior Flash Programmer
Belinda Lu Leo Burnett/Arc Worldwide Singapore Senior Designer
Ivan Yeh Leo Burnett/Arc Worldwide Singapore Designer
Celeste Ang Leo Burnett/Arc Worldwide Singapore Designer
Joshua Ooi Leo Burnett/Arc Worldwide Singapore Senior Project Manager
Nazima Salleh Leo Burnett/Arc Worldwide Singapore Project Director
Joanne Goh Leo Burnett/Arc Worldwide Singapore Account Director
Ng Meikit Leo Burnett/Arc Worldwide Singapore Account Manager
Jaslyn Choong Leo Burnett/Arc Worldwide Singapore Senior Project Manager