| Title | SK-II COMMITMENT COMPANION |
| Brand | PROCTER & GAMBLE |
| Product / Service | SK-II SKINCARE |
| Category | C03. Interactive Tools & Applications, including mobile advertising |
| Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
| Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Valerie Cheng | Leo Burnett/Arc Worldwide Singapore | Creative Director |
| Lynn Chiam | Leo Burnett/Arc Worldwide Singapore | Senior Copywriter |
| Yeo Yenyen | Leo Burnett/Arc Worldwide Singapore | Art Director |
| Justin Ong | Leo Burnett/Arc Worldwide Singapore | Project Manager |
| Chaitan Rao | Leo Burnett/Arc Worldwide Singapore | Regional Account Director/AAI |
| Chetna Jolly | Leo Burnett/Arc Worldwide Singapore | Account Director |
It takes a while for a new product user to be familiar with the proper steps of beauty care product application. Frustrations may arise from the tiresome effort of a daily routine and not seeing the benefits fast enough due to improper usage. Given the stressful life which modern women go through everyday, beauty care should only make her feel better and not add to her stress. So we created a mobile application which leverages on the phone's functionalities such as alarm, microphone, touch-screen capability etcÂ… to turn every SK-II routine into a stress-free, fulfilling, spa-like experience.