Title | HP POWER TO CHANGE |
Brand | HEWLETT-PACKARD |
Product / Service | CORPORATE SOCIAL RESPONSIBILITY |
Category | D01. Integrated Digital Campaign |
Entrant | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Entrant Company: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Advertising/Web Design Agency: | LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE |
Credits |
Name | Company | Position |
---|---|---|
Valerie Cheng | Leo Burnett/Arc Worldwide Singapore | Creative Director |
Alan Leong | Leo Burnett/Arc Worldwide Singapore | Art Director |
Lynn Chiam | Leo Burnett/Arc Worldwide Singapore | Senior Copywriter |
Isaac Ho | Leo Burnett/Arc Worldwide Singapore | Copywriter |
Nicholas Ng | Leo Burnett/Arc Worldwide Singapore | Senior Flash Programmer |
Belinda Lu | Leo Burnett/Arc Worldwide Singapore | Senior Designer |
Ivan Yeh | Leo Burnett/Arc Worldwide Singapore | Designer |
Celeste Ang | Leo Burnett/Arc Worldwide Singapore | Designer |
Joshua Ooi | Leo Burnett/Arc Worldwide Singapore | Senior Project Manager |
Nazima Salleh | Leo Burnett/Arc Worldwide Singapore | Project Director |
Joanne Goh | Leo Burnett/Arc Worldwide Singapore | Account Director |
Ng Meikit | Leo Burnett/Arc Worldwide Singapore | Account Manager |
Jaslyn Choong | Leo Burnett/Arc Worldwide Singapore | Senior Project Manager |
64% PC users do not turn off their computers after use and the energy wastage adds significantly to the global carbon footprint. So HP decided to play a role in saving the environment by getting people to use I.T. responsibly and do one simple thing - Turn off their computers everyday. Through a unique widget that reminds people to turn off everyday, they can see their positive contribution to the environment on the website. They can also compare their performance with their friends and others around the world and see how small changes can make a big difference collectively.