| Title | SWITCHING ON MALAYSIA AIRLINES |
| Brand | MALAYSIA AIRLINES |
| Product / Service | TRAVEL PAGE |
| Category | C02. Best Use of Viral |
| Entrant | FH COMMUNICATIONS Kuala Lumpur, MALAYSIA |
| Entrant Company: | FH COMMUNICATIONS Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | FH COMMUNICATIONS Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kelvin Lim | Fleishman Hillard Kuala Lumpur | Head Of Technology/Digital |
| Jonathan Tan | Fleishman Hillard Kuala Lumpur | Assistant Account Manager |
| Ku Kok Peng | Fleishman Hillard Kuala Lumpur | Senior Vice President And General Manager |
| Teoh Seet Heng | Fleishman Hillard Kuala Lumpur | Account Executive |
Using an integrated digital outreach, Malaysia Airlines engages various audience sub-segments through the use of multiple online channels. These include Twitter for promotions, blogger engagements in creating posts on destination stories & travel tips, Living Malaysian Hospitality corporate blog as well as YouTube videos, taking care to understand their online behaviour in their respective channels. The endpoint of this outreach is to build affinity and acceptance of its Malaysian Hospitality & Value propositions, where these tools serve to inform, educate, promote and ultimately build relationships with consumers online, all of which is channeled to the MAS Travel Facebook page.