Brief Explanation

Designed/developed in-house by PR firm on pro-bono basis. It is the glue that holds the PR campaign together. • It is the means for accepting donations • It features a unique Google Earth Tracking tool • It contains a video widget, multimedia content and downloadable information • It is linked to/from Facebook, Youtube and Twitter (also managed by agency) • It is updated daily with messages, partner information and media coverage that has been secured by agency It has been the mechanism to help Project Kaisei secure enough funding, in a record six-months, to launch its first expedition to the Plastic Vortex.