NIKEID - REALCITY

Short List
TitleNIKEID - REALCITY
ClientNIKE JAPAN
Product / ServiceCUSTOMISED SNEAKERS
CategoryA03. Consumer Services
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Brief Explanation

Stepping out into the city in your original NIKEiD shoes-individually customized pair of sneakers. Reflected the elevated feel you get through the experience in the “colors of the city.” The nonverbal animation and NIKEiD simulator, with which you “color the city,” convey the self of the city turning from colorless to colorful as you take steps. The city you colored is your original, your "REAL”. So it comes, the city mirrored on the eye blog widget is your "REAL”. The city is created by the people and your "REAL" colors the city REAL. NIKEiD suggests that to you.

Credits

Name Company Position
Shunsuke Kakinami Beacon Communications Communication Planner/Senior Producer
Yasushi Arikawa Creative Director/Art Director
Masayoshi Kato Beacon Communications Producer/Media Planner
Koji Morimoto Studio 4c Director (animation)
Takeo Yatabe Highconcept Sound Designer
Takuma Sakamoto Studio 4c Director (cgi)
Toru Terashima Root Communications Technical Director
Toshiya Matsuura Root Communications Art Director (website)
Ken'ichi Iida Root Communications Flash Developer
Keisuke Anamoto Root Communications Designer (website)
Hiromi Yoshikawa Root Communications Producer (website)
Atsuko Fukushima Studio 4c Illustrator (animation)
Satoshi Maruyama Studio 4c Art Director (animation)
Mutsuko Kajitani Studio 4c Motion Designer (animation)
Yu Sato Studio 4c Color Coordinator (animation)
Kenji Kondo Beacon Communications Account Supervisor
Kazuhito Tsumo Nike Japan Client Supervisor
Midori Goto Assistant Producer