Title | DUNK |
Brand | NIKE JAPAN |
Product / Service | NIKE DUNK |
Category | A02. Consumer Products |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Masaki Motoura | Nike Japan | Client Director |
Shunsuke Kakinami | Beacon Communications | Communication Planner/Producer |
Takashi Kamada | Spfdesign | Art Director |
Toru Terashima | Root Communications. | Technical Director |
Naoki Ito | Gt Tokyo | Creative Director |
Masanori Sakamoto | Motla | Designer |
Ken'ichi Iida | Root Communications | Flash Developer |
Ikuo Uchida | Void Productions | Sound Designer |
Haruki Higashi | Loworks | Designer |
NIKE DUNK was originated in 1985, one of the most popular NIKE sneakers often focused in street scenes. A FUTURE pair will be added to its history. NIKE left the FUTURE to users. “The undefeated design = FUTURE DUNK.” This battle is a “play” that consists of 2 ways of “participation:” “participation” by casually designing and “participation” by casually judging. The undefeated design is decided on the extension of the “play,” and the FUTURE DUNK will be released. Time spent for the “play” as they dreamed about the same FUTURE strengthened the bonds of NIKE DUNK and the users.