DUNK

Short List
TitleDUNK
ClientNIKE JAPAN
Product / ServiceNIKE DUNK
CategoryA02. Consumer Products
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Brief Explanation

NIKE DUNK was originated in 1985, one of the most popular NIKE sneakers often focused in street scenes. A FUTURE pair will be added to its history. NIKE left the FUTURE to users. “The undefeated design = FUTURE DUNK.” This battle is a “play” that consists of 2 ways of “participation:” “participation” by casually designing and “participation” by casually judging. The undefeated design is decided on the extension of the “play,” and the FUTURE DUNK will be released. Time spent for the “play” as they dreamed about the same FUTURE strengthened the bonds of NIKE DUNK and the users.

Credits

Name Company Position
Masaki Motoura Nike Japan Client Director
Shunsuke Kakinami Beacon Communications Communication Planner/Producer
Takashi Kamada Spfdesign Art Director
Toru Terashima Root Communications. Technical Director
Naoki Ito Gt Tokyo Creative Director
Masanori Sakamoto Motla Designer
Ken'ichi Iida Root Communications Flash Developer
Ikuo Uchida Void Productions Sound Designer
Haruki Higashi Loworks Designer