NIKEID GENERATOR

Spike
TitleNIKEID GENERATOR
ClientNIKE JAPAN
Product / ServiceID STUDIO IN NIKEFUKUOKA
CategoryC04. Digital Innovation
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Brief Explanation

"NIKEiD GENERATOR" is an interactive in-store digital experiential device that captures the colors of the consumer’s clothes and transforms them into one-off NIKEiD designed shoes, stickers and wallpaper... in real time. We released that device for driving traffic to NikeFukuoka, the first flagship store there, and for offering customers "One and Only" experiences. During 4 days of the campaign, over 18,000 customers visited NikeFukuoka, 95% of whom experienced "NIKEiD GENERATOR" on the 1st floor to the 3rd floor where NIKEiD STUDIO is setup. Because Fukuoka is far from Tokyo, that's often said to be full of originalities just like NIKEiD.

Credits

Name Company Position
Shunsuke Kakinami Beacon Communications Planner/Senior Producer
Satoshi Inoue Beacon Communications Account Director
Kazz Ishihara Beacon Communications Associate Creative Director
Yasuo Matsubara Beacon Communications Senior Art Director
Daisuke Suzuki Beacon Communications Senior Art Director
Shuhei Tsuji Beacon Communications Copywriter
Akira Miyashita Beacon Communications Marketing Services Supervisor
Hideki Watanabe Beacon Communications Creative Director
Seiichiro Saito Rhizomatiks Interactive Creative Director
Daito Manabe Rhizomatiks Programmer/Media Artist
Toru Terashima Root Communications Technical Director
Toshinori Matsuura Root Communications Interacitive Creative Director
Ken'ichi Iida Root Communications Flash Developer