Title | NIKEID GENERATOR |
Brand | NIKE JAPAN |
Product / Service | ID STUDIO IN NIKEFUKUOKA |
Category | C04. Digital Innovation |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Shunsuke Kakinami | Beacon Communications | Planner/Senior Producer |
Satoshi Inoue | Beacon Communications | Account Director |
Kazz Ishihara | Beacon Communications | Associate Creative Director |
Yasuo Matsubara | Beacon Communications | Senior Art Director |
Daisuke Suzuki | Beacon Communications | Senior Art Director |
Shuhei Tsuji | Beacon Communications | Copywriter |
Akira Miyashita | Beacon Communications | Marketing Services Supervisor |
Hideki Watanabe | Beacon Communications | Creative Director |
Seiichiro Saito | Rhizomatiks | Interactive Creative Director |
Daito Manabe | Rhizomatiks | Programmer/Media Artist |
Toru Terashima | Root Communications | Technical Director |
Toshinori Matsuura | Root Communications | Interacitive Creative Director |
Ken'ichi Iida | Root Communications | Flash Developer |
"NIKEiD GENERATOR" is an interactive in-store digital experiential device that captures the colors of the consumer’s clothes and transforms them into one-off NIKEiD designed shoes, stickers and wallpaper... in real time. We released that device for driving traffic to NikeFukuoka, the first flagship store there, and for offering customers "One and Only" experiences. During 4 days of the campaign, over 18,000 customers visited NikeFukuoka, 95% of whom experienced "NIKEiD GENERATOR" on the 1st floor to the 3rd floor where NIKEiD STUDIO is setup. Because Fukuoka is far from Tokyo, that's often said to be full of originalities just like NIKEiD.