Title | NATIONAL COMPLAINING CHAMPIONSHIP |
Brand | JAPANESE TRADE UNION CONFERENCE |
Product / Service | BOOING.JP |
Category | A05. Public Service, Charity & Fund Raising |
Entrant | TOKYU AGENCY Tokyo, JAPAN |
Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Kenichi Kikui | Tokyu Agency | Excutive Producer |
Takehito Ogawa | Tokyu Agency | Producer/Planner |
Teppei Shiina | Tokyu Agency | Technical Director/Planner |
Yoshio Tsuda | Tokyu Agency | Media planner/Planner |
Ken Miyashita | Tokyu Agency | Account Executive |
Yumiko Mashimo | Tokyu Agency | Account Executive |
Yusuke Kitani | Kaibutsu | Creative Director |
Keigo Nakanishi | 1-10 Design | Technical Director |
Hirokazu Sawai | 1-10 Design | Technical Director |
Brief: To resolve the matters of social issues such as economic recession, the client wanted to have an opportunity to talk more intimately with people about their daily problems. As a solution, we created a "Japanese National Complaining Championship" that gives people a chance to voice their stress and give the people a sense of ease . The site launched in Sep. 08. Appeared in over 1000 blogs, newspaper, magazine and TV news network. The site recorded over 1 million views and 150,000 comment by the end of Jan. 09. Please visit the site to see the full story. http://www.kaibutsu.jp/awards/booing_e/