NATIONAL COMPLAINING CHAMPIONSHIP

Spike
TitleNATIONAL COMPLAINING CHAMPIONSHIP
ClientJAPANESE TRADE UNION CONFERENCE
Product / ServiceBOOING.JP
CategoryA05. Public Service, Charity & Fund Raising
EntrantTOKYU AGENCY Tokyo, JAPAN
Entrant Company:TOKYU AGENCY Tokyo, JAPAN
Advertising/Web Design Agency:TOKYU AGENCY Tokyo, JAPAN

Credits

Brief Explanation

Brief: To resolve the matters of social issues such as economic recession, the client wanted to have an opportunity to talk more intimately with people about their daily problems. As a solution, we created a "Japanese National Complaining Championship" that gives people a chance to voice their stress and give the people a sense of ease . The site launched in Sep. 08. Appeared in over 1000 blogs, newspaper, magazine and TV news network. The site recorded over 1 million views and 150,000 comment by the end of Jan. 09. Please visit the site to see the full story. http://www.kaibutsu.jp/awards/booing_e/

Credits

Name Company Position
Kenichi Kikui Tokyu Agency Excutive Producer
Takehito Ogawa Tokyu Agency Producer/Planner
Teppei Shiina Tokyu Agency Technical Director/Planner
Yoshio Tsuda Tokyu Agency Media planner/Planner
Ken Miyashita Tokyu Agency Account Executive
Yumiko Mashimo Tokyu Agency Account Executive
Yusuke Kitani Kaibutsu Creative Director
Keigo Nakanishi 1-10 Design Technical Director
Hirokazu Sawai 1-10 Design Technical Director