|Product / Service||SINGTEL MIO TV|
|Category||B03. Consumer Services|
|Entrant||INTERUPTIVE COMMUNICATION Singapore, SINGAPORE|
|Entrant Company:||INTERUPTIVE COMMUNICATION Singapore, SINGAPORE|
|Advertising/Web Design Agency:||INTERUPTIVE COMMUNICATION Singapore, SINGAPORE|
|Kevin Suryadi||Interuptive Communications||Copywriter|
|Alvin Ng||Interuptive Communications||Art Director|
Agency was tasked to launch the new Al Jazeera English channel on SingTel mio TV. In creating the awareness for this launch, an online campaign of thought-provoking ad banners was created to promote this inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem – Al Jazeera will look at every angle and every side to uncover the reality for the viewers. The creatives were also centered on newsworthy issues like war, landmine and pollution.