POLLUTION

Short List
TitlePOLLUTION
ClientSINGAPORE TELECOMMUNICATIONS
Product / ServiceSINGTEL MIO TV
CategoryB03. Consumer Services
EntrantINTERUPTIVE COMMUNICATION Singapore, SINGAPORE
Entrant Company:INTERUPTIVE COMMUNICATION Singapore, SINGAPORE
Advertising/Web Design Agency:INTERUPTIVE COMMUNICATION Singapore, SINGAPORE

Credits

Brief Explanation

Agency was tasked to launch the new Al Jazeera English channel on SingTel mio TV. In creating the awareness for this launch, an online campaign of thought-provoking ad banners was created to promote this inquisitive and sometimes controversial channel. Each banner execution was based on the idea that sometimes things are not as they seem – Al Jazeera will look at every angle and every side to uncover the reality for the viewers. The creatives were also centered on newsworthy issues like war, landmine and pollution.

Credits

Name Company Position
Kevin Suryadi Interuptive Communications Copywriter
Alvin Ng Interuptive Communications Art Director