Title | ADIPURE: BILLIARD |
Brand | ADIDAS JAPAN |
Product / Service | FOOTBALL |
Category | B02. Consumer Products |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Natsuo Sato | TBWA Hakuhodo | Creative Director |
Hideyuki Tanaka | TBWA Hakuhodo | Associate Creative Director |
Hirofumi Nakajima | TBWA Hakuhodo | Senior Art Director |
Taro Sato | TBWA Hakuhodo | Account Supervisor |
Itaru Tsurumi | TBWA Hakuhodo | Copywriter |
Masaharu Kumagai | TBWA Hakuhodo | Copywriter |
Haruhito Nisawadaira | TBWA Hakuhodo | Junior Art Director |
Hisashi Eto | Freelance | Director |
Masahiro Yamamoto | AOI Promotion | Director |
Hajime Ushioda | AOI Promotion | Chief Producer |
Satoshi Yo | AOI Promotion | Producer |
Kento Shimizu | AOI Promotion | Production Manager |
Yoshiki Miyamoto | AOI Promotion | Production Manager |
Yusaku Yasuda | Imagica | Special Effect/Editer |
Motoko Suzuki | Imagica | Special Effect/Editer |
Hiroshi Kawagoe | Step | Sound Design |
Takuya Ozaki | TBWA Hakuhodo | Art Director |
Chihiro Akimoto | TBWA Hakuhodo | Senior Art Director |
09 is the year of improvement through product. Whereas in the past the players and adidas, as a brand, have been the enablers in helping consumers reach their impossible, this time product has a starring role. This viral film puts the boot at the heart of the story and heroes 3 product silos (F50, Predator and adipure) under 1 overarching thought: play better.