F50: KEEPY UPPY

Short List
TitleF50: KEEPY UPPY
ClientADIDAS JAPAN
Product / ServiceFOOTBALL
CategoryB02. Consumer Products
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Brief Explanation

09 is the year of improvement through product. Whereas in the past the players and adidas, as a brand, have been the enablers in helping consumers reach their impossible, this time product has a starring role. This viral film puts the boot at the heart of the story and heroes 3 product silos (F50, Predator and adipure) under 1 overarching thought: play better.

Credits

Name Company Position
Natsuo Sato TBWA Hakuhodo Creative Director
Hideyuki Tanaka TBWA Hakuhodo Associate Creative Director
Hirofumi Nakajima TBWA Hakuhodo Senior Art Director
Taro Sato TBWA Hakuhodo Account Supervisor
Itaru Tsurumi TBWA Hakuhodo Copywriter
Masaharu Kumagai TBWA Hakuhodo Copywriter
Haruhito Nisawadaira TBWA Hakuhodo Junior Art Director
Hisashi Eto Freelance Director
Masahiro Yamamoto AOI Promotion Director
Hajime Ushioda AOI Promotion Chief Producer
Satoshi Yo AOI Promotion Producer
Kento Shimizu AOI Promotion Production Manager
Yoshiki Miyamoto AOI Promotion Production Manager
Yusaku Yasuda Imagica Special Effect/Editer
Motoko Suzuki Imagica Special Effect/Editer
Hiroshi Kawagoe Step Sound Design
Takuya Ozaki TBWA Hakuhodo Art Director
Chihiro Akimoto TBWA Hakuhodo Senior Art Director