LAST GUY EVERYWHERE
| Title | LAST GUY EVERYWHERE |
| Brand | SONY COMPUTER ENTERTAINMENT INC. |
| Product / Service | PS3 GAME |
| Category | A02. Consumer Products |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Yuki Kishi | Dentsu | Communication Designer |
| Hiroki Nakamura | Dentsu | Creative Director |
| Takashi Omori | Dentsu | Agency Producer |
| Moses Koizumi | IMG SRC | Agency Producer |
| Tsubasa Kayasuga | Dentsu | Art Director |
| Yuji Oshimoto | Samohung | Designer |
| Kazuya Okuyama | Digital Artist | |
| Hiroki Nakamura | Dentsu | Director |
| Nobuhiro Funaki | Programmer |
Brief Explanation
To promote a new PlayStation 3 game, "The Last guy", a website "The Last Guy Everywhere" has been launched. That can make any websites change into a trial version of the game. Additionally, blog gudget and bookmarklet was provided. From one week from launch, over 6,600,000 played from 146 countries.