THINGS WE FORGET
| Title | THINGS WE FORGET |
| Brand | 3M |
| Product / Service | POST-IT NOTES |
| Category | C02. Best Use of Viral |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Jagdish Ramakrishnan | BBDO Proximity Singapore | Executive Creative Director |
| Joji Jacob/Sin Eng Lee/Jonathan Mckenzie | BBDO Proximity Singapore | Art Director |
| Joji Jacob | BBDO Proximity Singapore | Copywriter |
| Joji Jacob/Sin Eng Lee | BBDO Proximity Singapore | Photographer |
| Joji Jacob | BBDO Proximity Singapore | Illustrator |
| Jehil Neo | BBDO Proximity Singapore | Account Management |
Brief Explanation
Post-it notes with simple messages were left in public places for passers-by to find. The messages were simple life-reminders, philosophy that we all know, but never get around to following – like eat mindfully, stand for something, walk the talk and not be too judgmental of others. Every day a new post-it note was added, and placed in a location that was fitting with the topic of the day. The blog gained a huge following on the net.