NATIONAL COMPLAINING CHAMPIONSHIP
| Title | NATIONAL COMPLAINING CHAMPIONSHIP |
| Brand | JAPANESE TRADE UNION CONFERENCE |
| Product / Service | BOOING.JP |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | TOKYU AGENCY Tokyo, JAPAN |
| Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
| Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Kenichi Kikui | Tokyu Agency | Excutive Producer |
| Takehito Ogawa | Tokyu Agency | Producer/Planner |
| Teppei Shiina | Tokyu Agency | Technical Director/Planner |
| Yoshio Tsuda | Tokyu Agency | Media planner/Planner |
| Ken Miyashita | Tokyu Agency | Account Executive |
| Yumiko Mashimo | Tokyu Agency | Account Executive |
| Yusuke Kitani | Kaibutsu | Creative Director |
| Keigo Nakanishi | 1-10 Design | Technical Director |
| Hirokazu Sawai | 1-10 Design | Technical Director |
Brief Explanation
Brief: To resolve the matters of social issues such as economic recession, the client wanted to have an opportunity to talk more intimately with people about their daily problems. As a solution, we created a "Japanese National Complaining Championship" that gives people a chance to voice their stress and give the people a sense of ease . The site launched in Sep. 08. Appeared in over 1000 blogs, newspaper, magazine and TV news network. The site recorded over 1 million views and 150,000 comment by the end of Jan. 09. Please visit the site to see the full story. http://www.kaibutsu.jp/awards/booing_e/