| Title | F50: KEEPY UPPY |
| Brand | ADIDAS JAPAN |
| Product / Service | FOOTBALL |
| Category | B02. Consumer Products |
| Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
| Entrant Company: | TBWA\HAKUHODO Tokyo, JAPAN |
| Advertising/Web Design Agency: | TBWA\HAKUHODO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Natsuo Sato | TBWA Hakuhodo | Creative Director |
| Hideyuki Tanaka | TBWA Hakuhodo | Associate Creative Director |
| Hirofumi Nakajima | TBWA Hakuhodo | Senior Art Director |
| Taro Sato | TBWA Hakuhodo | Account Supervisor |
| Itaru Tsurumi | TBWA Hakuhodo | Copywriter |
| Masaharu Kumagai | TBWA Hakuhodo | Copywriter |
| Haruhito Nisawadaira | TBWA Hakuhodo | Junior Art Director |
| Hisashi Eto | Freelance | Director |
| Masahiro Yamamoto | AOI Promotion | Director |
| Hajime Ushioda | AOI Promotion | Chief Producer |
| Satoshi Yo | AOI Promotion | Producer |
| Kento Shimizu | AOI Promotion | Production Manager |
| Yoshiki Miyamoto | AOI Promotion | Production Manager |
| Yusaku Yasuda | Imagica | Special Effect/Editer |
| Motoko Suzuki | Imagica | Special Effect/Editer |
| Hiroshi Kawagoe | Step | Sound Design |
| Takuya Ozaki | TBWA Hakuhodo | Art Director |
| Chihiro Akimoto | TBWA Hakuhodo | Senior Art Director |
09 is the year of improvement through product. Whereas in the past the players and adidas, as a brand, have been the enablers in helping consumers reach their impossible, this time product has a starring role. This viral film puts the boot at the heart of the story and heroes 3 product silos (F50, Predator and adipure) under 1 overarching thought: play better.