BEAT BILLY
| Title | BEAT BILLY |
| Brand | ASSOCIATION OF ACCREDITED ADVERTISING AGENCIES OF SINGAPORE (4AS) |
| Product / Service | CROWBAR AWARDS CALL FOR ENTRIES |
| Category | A04. Business Equipment & Services |
| Entrant | EURO RSCG SINGAPORE, SINGAPORE |
| Entrant Company: | EURO RSCG SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | EURO RSCG SINGAPORE, SINGAPORE |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Victor Ng | Euro RSCG Singapore | Executive Creative Director |
| Victor Ng | Euro RSCG Singapore | Copywriter |
| Jon Loke | Euro RSCG Singapore | Art Director |
| Ellery Ngiam | The Shooting Gallery | Film Director |
| Jocelyn Lee | The Shooting Gallery | Producers |
| Ken Tam | The Shooting Gallery | Producers |
| Siah | The Shooting Gallery | Photographers |
| Mike Low | VHQ | Producer |
| Yong | VHQ | Editor |
| Vivian Wang | Yellowbox Studios | Producer |
| Stuart Newman | Yellowbox Studios | Sound Engineer |
| Lay Leng | Procolor | Illustrator |
| Joel Sh Ng | Euro RSCG Singapore | Production Manager |
| Robert Upton | Euro RSCG Singapore | Interactive Art Director |
Brief Explanation
The Singapore Crowbar Awards is a regional advertising and design competition for students. The objective is to challenging students to submit their best work with an integrated call-for-entry campaign. We launched the campaign with a mini-documentary of six-year-old Billy Lee, the world’s first advertising child prodigy. The online video leads to the official Crowbar Awards website (now a shrine to Billy), where students can join a fan-club full of top creative directors, bribe him from joining the competition and even buy his rejected ideas on Ebay. A follow-up press release hailed Billy as the clear winner – before the event even happened. The big idea? Beat Billy. They’re getting younger and better.