I.SAW
| Title | I.SAW |
| Brand | BBH ASIA PAC |
| Product / Service | USB CHAINSAW |
| Category | C02. Best Use of Viral |
| Entrant | BBH ASIA PAC Singapore, SINGAPORE |
| Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | BBH ASIA PAC Singapore, SINGAPORE |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Steve Elrick | BBH Asia Pac | Regional ECD |
| Noel Yeo | BBH Asia Pac | Creative Director/Digital |
| Shawn Loo | BBH Asia Pac | Creative Director/Digital |
| Noel Yeo | BBH Asia Pac | Copywriter |
| Shawn Loo | BBH Asia Pac | Art Director |
| Shaun Lee | BBH Asia Pac | Agency Producer |
| Jeff Mendoza | BBH Asia Pac | Designer |
| Adrian Chua | Art Devil's Productions | Propmaker |
| Sam Tan | Bommerang Visual Production | Photographer |
| Xavier Oon | Critica | Director |
| Critica | Critica | Post Production |
| Roy Lee | Conceptlane | Web Producer |
| Geoff Ang | Geoff Studio | Providing His Studio For Shoot |
Brief Explanation
BBH Asia Pacific created a free desktop application called PaperCut, which plays the sound of a chainsaw whenever you hit Ctrl-P. The challenge was to promote this app on a miniscule budget: USD$7,000