CAPTURE
| Title | CAPTURE |
| Brand | MINI MALAYSIA |
| Product / Service | MINI COOPER S |
| Category | B02. Consumer Products |
| Entrant | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | BBDO/PROXIMITY MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Ronald Ng | BBDO/Proximity Malaysia | Chief Creative Officer |
| MUN | BBDO/Proximity Malaysia | Executive Creative Director |
| MUN | BBDO/Proximity Malaysia | Art Director |
| Kevin Le | BBDO/Proximity Malaysia | Copywriter |
| Ronald Ng | BBDO/Proximity Malaysia | Copywriter |
| Lim Wern Kee | BBDO/Proximity Malaysia | Designer |
| Junisa Sidek | BBDO/Proximity Malaysia | Account Supervisor |
| Dennis Foo | BBDO/Proximity Malaysia | Account Supervisor |
Brief Explanation
To show powerful the MINI Cooper S, we invited visitors to catch it on an electronic speed camera, each time, unearthing a cheeky response from the computer.