BRUCE LEE POWER
| Title | BRUCE LEE POWER |
| Brand | NOKIA |
| Product / Service | NOKIA N96 BRUCE LEE LIMITED EDITION |
| Category | C02. Best Use of Viral |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company: | JWT BEIJING, CHINA |
| Advertising/Web Design Agency: | JWT BEIJING, CHINA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Polly Chu | JWT Beijing | Chief Creative Officer |
| Shankun Sun | JWT Beijing | Creative Director |
| Wei Huang | JWT Beijing | Copywriter |
| Dechun Qiu | JWT Beijing | Art Director |
| Lin Ma | JWT Beijing | Producer |
| Dan Ingall | JWT Beijing | Director In Charge |
| Patrick Yap | JWT Beijing | Senior Account Director |
| Jinjing Zhu | JQK Productions | Director |
| Jade Tang | JQK Productions | Producer |
| Yu Wang | JQK Productions | Post Production |
Brief Explanation
2008 marked the 35th anniversary of Bruce Lee's death. As a tribute, Nokia launched a Nokia N96 Bruce Lee Limited Edition. This is the story of how a China-only campaign started a wildfire on the net globally, selling product and giving the Nokia brand a serious hit of cool in the process. Results to date: - 16+ million views globally - 10,000s of comments, links, forwards, etc - 1.2+ million unique visitors to campaign site nokia-lee.com.cn - All online stock was ordered in less than 5 days