HARAPEKO: SAVE THE CHILDREN FROM HUNGER
| Title | HARAPEKO: SAVE THE CHILDREN FROM HUNGER |
| Brand | THE UNITED NATIONS WORLD FOOD PROGRAMME |
| Product / Service | FIGHTING HUNGER WORLDWIDE |
| Category | A05. Public Service, Charity & Fund Raising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Naoto Oiwa | Dentsu | Creative Director |
| Yasuharu Sasaki | Dentsu | Creative Director |
| Yusuke Kitani | Kaibutsu | Art Director |
| Hiroki Nakamura | Dentsu | Technical Director |
| Mayumi Sato | Bascule | Director |
| Masami Onodera | Bascule | Technical Director |
| Masayoshi Boku | Bascule | Producer |
| Hiroyuki Watanabe | Bascule | Programmer |
| Shogo Maruyama | Bascule | Programmer |
Brief Explanation
HARAPEKO: Save the children from hunger is a project to raise awareness of world hunger problem using a website and mobile phones. In every 6 seconds, a child is killed by hunger. On the website, A lot of pictures of children change into a big face and a 2-dimentional QR-code alternately. Users have to read the QR-code in 6 seconds, otherwise the QR-code will be collapsed. After reading the QR-code in 6 seconds, users can donate for the children through the mobile phone. After the donation, the big face on the website smiles to you, in conjunction with your mobile phone donation.