| Title | VIDEO CITY JOINT |
| Brand | VIVA VIDEO CITY |
| Product / Service | VIVA ENTERTAINMENT COMPANY |
| Category | A08. Point of Sale |
| Entrant | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
| Entrant Company: | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
| Design/Advertising Agency: | LOWE PHILIPPINES Makati City, THE PHILIPPINES |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steve Clay | Lowe Philippines | Executive Creative Director |
| Joel Banzil | Lowe Philippines | Copywriter |
| Steve Clay | Lowe Philippines | Copywriter |
| Joel Banzil | Lowe Philippines | Art Director |
| Mario Serrano | Lowe Philippines | Art Director |
| Jake Fernandez | Lowe Philippines | Producer |
| Jake Fernandez | Lowe Philippines | Photographer |
| Mic Logaring | Lowe Philippines | Final Artist |
| Roger Rapacon | Lowe Philippines | Final Artist |
| Tynna Antonio | Lowe Philippines | Management Supervisor |
Due to cost implications, we were instructed to communicate our message on a standard, vertical poster.
Communicate the arrival of the latest season of Weeds (a popular American television series).
By rolling a poster up from the bottom to its halfway point, we were able to simulate a marijuana joint, turning it into an effective, eye-catching 3-dimensional piece of communication.
Sales and rentals exceeded expectations.