Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
VEGI-BUS
VEGIBUS INC. / VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
A06 Retail
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Grand Prix
A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
Short List
A10 Not-for-profit / Charity / Government
GALLERY OF A KIND
WABC / CHARITY
TENCENT CHARITY Shenzhen CHINA
Short List
B02 Customer Acquisition & Retention
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
B03 Payment Solutions
TACO TO TECH
KFC + TMALL / CRAZY CHICKEN TACO
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
B04 Personalised Campaigns
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
B07 Social Business & Commerce
VEGI-BUS
VEGIBUS INC. / VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
Short List
GALLERY OF A KIND
WABC / CHARITY
TENCENT CHARITY Shenzhen CHINA
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA