Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND
RUDER FINN GZ Guangzhou CHINA
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
VEGI-BUS
VEGIBUS INC. / VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
TOUCH-AND-GO COFFEE
BOSS/SUNTORY / COFFEE BOSS
DENTSU ISOBAR Tokyo JAPAN
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS / SOWON PALE ALE
HS AD Seoul SOUTH KOREA
A02 Other FMCG
SHOP2GIVE
UNILEVER / UNILEVER
GIGIL Taguig THE PHILIPPINES
A04 Consumer Durables
MIND YOUR LANGUAGE
RACOLD BY ARISTON THERMO / CONSUMER ELECTRONICS
WATCONSULT Mumbai INDIA
ADIDAS #REBOOSTED TO MOVE YOU FORWARD #
ADIDAS / ULTRABOOST19
ARKR GROUP Shanghai CHINA
A05 Automotive
15 MINUTE SHOWROOM
TOYOTA / TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA
A06 Retail
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Grand Prix
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
DON’T SHOP DOGS
EBAY KOREA / EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA
EVERYONE IS AN AMAZING BOOK
AMAZON / AMAZON PRIME READING
McCANN SHANGHAI CHINA
A07 Travel / Leisure
THE LEGEND OF BANG TOYIB
REDBUS / BUS BOOKING PLATFORM
M&C SAATCHI INDONESIA Jakarta INDONESIA
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
Short List
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
A10 Not-for-profit / Charity / Government
GALLERY OF A KIND
WABC / CHARITY
TENCENT CHARITY Shenzhen CHINA
Short List
B02 Customer Acquisition & Retention
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA / CHILI SAUCE
I2MAGO Guangzhou CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND
RUDER FINN GZ Guangzhou CHINA
BURGER WHERE?
UNILEVER FOOD SOLUTIONS / LADY'S CHOICE
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
FIVE MINUTES FLAT WITH MATT
PAYPAL / PAYPAL
EDELMAN Sydney AUSTRALIA
LET "TASTE DATA" AUTOMATE YOUR NEXT NESPRESSO
NESTLE / NESPRESSO HONG KONG
NEO MEDIA WORLD Hong Kong HONG KONG SAR
15 MINUTE SHOWROOM
TOYOTA / TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY / STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
DOME TO HOME
MOGAO CAVE / DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
B03 Payment Solutions
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
POCKET FRANCHISE
KFC / KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
TACO TO TECH
KFC + TMALL / CRAZY CHICKEN TACO
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
B04 Personalised Campaigns
HAGGLEBOT
FLIPKART INTERNET PVT LTD / SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
SAMURAI AVATAR
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN
EVERY DOG HAS ITS AD
PUPPO / PUPPO
COLENSO BBDO Auckland NEW ZEALAND
EVERYONE IS AN AMAZING BOOK
AMAZON / AMAZON PRIME READING
McCANN SHANGHAI CHINA
NIKE MEMBERSHIP 2.0
NIKE HONG KONG / NIKEPLUS
ANALOGFOLK Hong Kong HONG KONG SAR
B05 Predictive Data Targeting
TARGETED GIFT
JD CENTRAL / VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
B06 Retail Promotions & In-store Integration
REDCEIPT
KAKAO / KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
UCB AGROBANKING
UCB UCASH / UCASH
GREY BANGLADESH Dhaka BANGLADESH
B07 Social Business & Commerce
KFC CHRISTMAS POCKET STORE
YUM CHINA / KFC
ISOBAR CHINA Shanghai CHINA
A CLASS TEXT TEST DRIVE
MERCEDES-BENZ / THE NEW A-CLASS.
BBDO TAIWAN Taipei City TAIPEI
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY / BE-KIND
RUDER FINN GZ Guangzhou CHINA
HENNESSY FOODIE’S LAB
HENNESSY / HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
FIVE MINUTES FLAT WITH MATT
PAYPAL / PAYPAL
EDELMAN Sydney AUSTRALIA
VEGI-BUS
VEGIBUS INC. / VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
Short List
SHOP2GIVE
UNILEVER / UNILEVER
GIGIL Taguig THE PHILIPPINES