Title Brand Product / Service Entrant Company Location Award
A01 Food / Drink
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA
CHILI SAUCE
I2MAGO Guangzhou CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY
BE-KIND
RUDER FINN GZ Guangzhou CHINA
HENNESSY FOODIE’S LAB
HENNESSY
HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
VEGI-BUS
VEGIBUS INC.
VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
TOUCH-AND-GO COFFEE
BOSS/SUNTORY
COFFEE BOSS
DENTSU ISOBAR Tokyo JAPAN
BEER FOR DAD, BEER FOR PEACE 'SOWON BEER'
THE HAND AND MALTS
SOWON PALE ALE
HS AD Seoul SOUTH KOREA
A02 Other FMCG
SHOP2GIVE
UNILEVER
UNILEVER
GIGIL Taguig THE PHILIPPINES
A04 Consumer Durables
MIND YOUR LANGUAGE
RACOLD BY ARISTON THERMO
CONSUMER ELECTRONICS
WATCONSULT Mumbai INDIA
ADIDAS #REBOOSTED TO MOVE YOU FORWARD #
ADIDAS
ULTRABOOST19
ARKR GROUP Shanghai CHINA
A05 Automotive
15 MINUTE SHOWROOM
TOYOTA
TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA
A06 Retail
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Grand Prix
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
TARGETED GIFT
JD CENTRAL
VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
DON’T SHOP DOGS
EBAY KOREA
EBAY
CHEIL WORLDWIDE Seoul SOUTH KOREA
EVERYONE IS AN AMAZING BOOK
AMAZON
AMAZON PRIME READING
McCANN SHANGHAI CHINA
A07 Travel / Leisure
THE LEGEND OF BANG TOYIB
REDBUS
BUS BOOKING PLATFORM
M&C SAATCHI INDONESIA Jakarta INDONESIA
DOME TO HOME
MOGAO CAVE
DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
A08 Media / Entertainment
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY
STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
Short List
A09 Consumer Services / Business to Business
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
A10 Not-for-profit / Charity / Government
GALLERY OF A KIND
WABC
CHARITY
TENCENT CHARITY Shenzhen CHINA
Short List
B02 Customer Acquisition & Retention
THE HOTTER IT IS, THE HOTTER IT GETS
LAO GAN MA
CHILI SAUCE
I2MAGO Guangzhou CHINA
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY
BE-KIND
RUDER FINN GZ Guangzhou CHINA
BURGER WHERE?
UNILEVER FOOD SOLUTIONS
LADY'S CHOICE
GEOMETRY GLOBAL KUALA LUMPUR Kuala Lumpur MALAYSIA
FIVE MINUTES FLAT WITH MATT
PAYPAL
PAYPAL
EDELMAN Sydney AUSTRALIA
LET "TASTE DATA" AUTOMATE YOUR NEXT NESPRESSO
NESTLE
NESPRESSO HONG KONG
NEO MEDIA WORLD Hong Kong HONG KONG SAR
15 MINUTE SHOWROOM
TOYOTA
TOYOTA GR SUPRA
R/GA MELBOURNE AUSTRALIA
SPOTIFY STUDENT PREMIUM STORE
SPOTIFY
STUDENT PREMIUM
THE ROYALS Sydney AUSTRALIA
DOME TO HOME
MOGAO CAVE
DIGITAL GALLERY OF MOGAO CAVE
TENCENT Shenzhen CHINA
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
B03 Payment Solutions
REDCEIPT
KAKAO
KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
POCKET FRANCHISE
KFC
KFC POCKET FRANCHISE
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
TACO TO TECH
KFC + TMALL
CRAZY CHICKEN TACO
HO COMMUNICATION, PART OF ACCENTURE INTERACTIVE Shanghai CHINA
Short List
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
B04 Personalised Campaigns
HAGGLEBOT
FLIPKART INTERNET PVT LTD
SALE EVENT - FLIPKART'S THE BIG BILLION DAYS
DENTSU WEBCHUTNEY Bangalore INDIA
Short List
TARGETED GIFT
JD CENTRAL
VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
SAMURAI AVATAR
ALL NIPPON AIRWAYS
IS JAPAN COOL?
ENJIN Tokyo JAPAN
EVERY DOG HAS ITS AD
PUPPO
PUPPO
COLENSO BBDO Auckland NEW ZEALAND
EVERYONE IS AN AMAZING BOOK
AMAZON
AMAZON PRIME READING
McCANN SHANGHAI CHINA
NIKE MEMBERSHIP 2.0
NIKE HONG KONG
NIKEPLUS
ANALOGFOLK Hong Kong HONG KONG SAR
B05 Predictive Data Targeting
TARGETED GIFT
JD CENTRAL
VALENTINE'S DAY CAMPAIGN
BBDO BANGKOK THAILAND
B06 Retail Promotions & In-store Integration
REDCEIPT
KAKAO
KAKAO CORP.
CHEIL WORLDWIDE Seoul SOUTH KOREA
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC
ISOBAR CHINA Shanghai CHINA
UCB AGROBANKING
UCB UCASH
UCASH
GREY BANGLADESH Dhaka BANGLADESH
B07 Social Business & Commerce
KFC CHRISTMAS POCKET STORE
YUM CHINA
KFC
ISOBAR CHINA Shanghai CHINA
A CLASS TEXT TEST DRIVE
MERCEDES-BENZ
THE NEW A-CLASS.
BBDO TAIWAN Taipei City TAIPEI
BE-KIND'S JOURNEY TO CANNES FESTIVAL
MARS WRIGLEY CONFECTIONERY
BE-KIND
RUDER FINN GZ Guangzhou CHINA
HENNESSY FOODIE’S LAB
HENNESSY
HENNESSY & MEALS
RUDER FINN ASIA Shanghai CHINA
FIVE MINUTES FLAT WITH MATT
PAYPAL
PAYPAL
EDELMAN Sydney AUSTRALIA
VEGI-BUS
VEGIBUS INC.
VEGI-BUS
HAKUHODO INC. Tokyo JAPAN
Short List
SHOP2GIVE
UNILEVER
UNILEVER
GIGIL Taguig THE PHILIPPINES