Spikes Asia 2023

Download Shortlist PDF Download Winners PDF

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
B11 Brand Voice & Strategic Storytelling
GIRL FROM NOWHERE GRAMMY SERIES	SOUR BANGKOK	THAILAND	SOUR BANGKOK Bangkok GMM GRAMMY	THAILAND
VITALIZING THE CREATORS OF GOOD LIFE ZESPRI KIWIFRUIT	INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai	CHINA	INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai	CHINA
MOTHER'S DAY SURPRISE KELLOGG'S KELLOGG'S	J. WALTER THOMPSON SINGAPORE	SINGAPORE
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY TOURISM AUSTRALIA AUSTRALIA	CLEMENGER BBDO SYDNEY	AUSTRALIA	ONE GREEN BEAN SYDNEY	AUSTRALIA	Short List
GREAT FAILURE FROEBEL-KAN CO., LTD. BRANDING	FROEBEL-KAN Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
TWO LIGHTS : RELÚMINO SAMSUNG ELECTRONICS RELÚMINO	CHEIL WORLDWIDE Seoul	SOUTH KOREA	CHEIL WORLDWIDE Seoul	SOUTH KOREA
FUELLING A FINTECTONIC METAMORPHOSIS IN INDIA FINTECH VALLEY VIZAG STATE SPONSORED FINTECH ACCELERATOR AND ECOSYSTEM ATTRACTING STARTUPS	MSL Mumbai	INDIA	MSL Mumbai	INDIA
C01 Use of Digital in a PR campaign
THE PASSPORT TAKE-OFF QANTAS QANTAS FLIGHTS	BWM DENTSU Sydney	AUSTRALIA	BWM DENTSU Sydney	AUSTRALIA	Short List
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA			Short List
CHANGING HOUSEWORK FROM A JOB TO JOY PROCTER & GAMBLE JAPAN K.K. JOY	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
HAVE A WIDER VIEW TO THE SEA ORIS ORIS HAMMERHEAD LIMITED EDITION	DENTSU X Taipei	CHINESE TAIPEI
HELLO IN ELEPHANT DAVID SHELDRICK WILDLIFE TRUST DAVID SHELDRICK WILDLIFE TRUST	whiteGREY SYDNEY	AUSTRALIA
THE GREAT FIJI CHALLENGE TOURISM FIJI TOURISM	BONSEY JADEN Singapore	SINGAPORE	BONSEY JADEN Singapore	SINGAPORE
IVORY LANE IVORY LANE IVORY LANE - ILLEGAL WILDLIFE TRADE	WWF SINGAPORE	SINGAPORE	WWF SINGAPORE	SINGAPORE
C02 Use of Social in a PR campaign
SPAMUSEMENT PARK PROJECT BEPPU CITY TOURISM PROMOTION	DENTSU INC. Tokyo	JAPAN	DRILL Tokyo CATCHBALL Tokyo	JAPAN	Gold Spike
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA
FRIENDSHIT KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND
#REPRESENTLOVE TINDER TINDER	MARCEL SYDNEY	AUSTRALIA	THE AUDIENCE AGENCY Paddington MBOOTH New York PIABO PR Berlin	AUSTRALIA USA GERMANY	Short List
SACRIFICE FOR THE CROWN NETFLIX THE CROWN: NETFLIX'S ORIGINAL SERIES	RABBIT DIGITAL GROUP Bangkok	THAILAND
CHOOSE FOR CHANGE P&G SHIKSHA	LEO BURNETT INDIA Mumbai	INDIA	MADISON COMMUNICATIONS Mumbai	INDIA
PLASTIC BAG FREE COUNTDOWN (PROGRESSIVE ENTERPRISES LIMITED) COUNTDOWN SUPERMARKETS	FUSE NETWORK LIMITED Auckland	NEW ZEALAND	FUSE NETWORK LIMITED Auckland PORTER NOVELLI Auckland	NEW ZEALAND
C03 Social Community Building & Management
PROJECT REVOICE THE ALS ASSOCIATION PROJECT REVOICE	BWM DENTSU Sydney	AUSTRALIA	HAYSTAC Sydney	AUSTRALIA
PROJECT FREE PERIOD STAYFREE SANITARY NAPKINS	DDB MUDRA Mumbai	INDIA	DDB MUDRA Mumbai	INDIA
A MEME GALLERY TENCENT TENCENT CHARITY	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA	Short List
FUELLING A FINTECTONIC METAMORPHOSIS IN INDIA FINTECH VALLEY VIZAG STATE SPONSORED FINTECH ACCELERATOR AND ECOSYSTEM ATTRACTING STARTUPS	MSL Mumbai	INDIA	MSL Mumbai	INDIA
JIO JUICE RELIANCE JIO INFOCOMM LIMITED TELECOMMUNICATION	DIGITAS Mumbai	INDIA	DIGITAS Mumbai	INDIA
C04 Real-time Response
WHAT THE FLUFF CHALLENGE 2.0 SPCA PET ADOPTION PROGRAMME	IRIS SINGAPORE	SINGAPORE	IRIS SINGAPORE	SINGAPORE
PADMAAVAT - MISSING LETTER BOOKMYSHOW BOOKMYSHOW APP	BBH INDIA Mumbai	INDIA	GENESIS BURSON-MARSTELLER Mumbai	INDIA
MARRIAGE EQUALITY - 'FOR EVERY BACHELOR AND BACHELORETTE' THE EQUALITY CAMPAIGN AUSTRALIA MARRIAGE EQUALITY AUSTRALIA	THE EQUALITY CAMPAIGN Sydney	AUSTRALIA
HYUNDAI CHEERING STADIUM HYUNDAI MOTOR COMPANY HYUNDAI: 2018 FIFA WORLD CUP	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Short List
THE #BURGEREMOJI FLIP MCDONALD'S MCDONALD'S RESTAURANTS	LEO BURNETT INDIA Mumbai	INDIA
C05 Co-Creation & User Generated Content
PLAY WITH YOUR FOOD LOTTE SOH	DENTSU INC. Tokyo	JAPAN	INITIAL Tokyo SUNNY SIDE UP Tokyo	JAPAN
GREAT FAILURE FROEBEL-KAN CO., LTD. BRANDING	FROEBEL-KAN Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
BLACK DOG WHITENING PROJECT CARE ADOPTION SERVICE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
KAMUSTA KA? (HOW ARE YOU?) MCDONALD'S PHILIPPINES MCDONALD'S CHICKEN MCDO WITH FRIES	GREENBULB PUBLIC RELATIONS Quezon City	THE PHILIPPINES	GREENBULB PUBLIC RELATIONS Quezon City	THE PHILIPPINES
C06 Innovative Use of Social Media
SACRIFICE FOR THE CROWN NETFLIX THE CROWN: NETFLIX'S ORIGINAL SERIES	RABBIT DIGITAL GROUP Bangkok	THAILAND
DREAMJOB VODAFONE FOUNDATION VODAFONE DREAMLAB APP	J. WALTER THOMPSON Sydney	AUSTRALIA	HILL+KNOWLTON STRATEGIES Sydney	AUSTRALIA	Short List
C07 Use of Technology
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Bronze
PROJECT REVOICE THE ALS ASSOCIATION PROJECT REVOICE	BWM DENTSU Sydney	AUSTRALIA	HAYSTAC Sydney	AUSTRALIA	Short List
RE:SCAM NETSAFE CYBER SECURITY	DDB NEW ZEALAND Auckland	NEW ZEALAND	DDB NEW ZEALAND Auckland MANGO Auckland	NEW ZEALAND	Gold Spike
BONS-AI TDK CORPORATE	ADK Tokyo	JAPAN
XIAOAI NESTLE NESTLÉ XIAOAI	OGILVY BEIJING	CHINA	OGILVY BEIJING	CHINA
YUMMY SAKE / TASTE FIRST. LABEL SECOND. MIRAI SAKE STORE, LTD. YUMMY SAKE	HAKUHODO I-STUDIO Tokyo	JAPAN	HAKUHODO I-STUDIO Tokyo MATERIAL Tokyo	JAPAN
PUCCHO A-N 4D GOGGLES UHA MIKAKUTO CO., LTD., PUCCHO	ADK Tokyo	JAPAN	INITIAL Tokyo	JAPAN
D01 PR Excellence in Effectiveness
KWENTONG JOLLIBEE: ENGAGING CUSTOMERS WITH COMPELLING DIGITAL STORYTELLING JOLLIBEE FOODS CORPORATION JOLLIBEE	JOLLIBEE FOODS CORPORATION Pasig City	THE PHILIPPINES	STRATEGIC WORKS The Philippines	THE PHILIPPINES
GRILL GRILL CHEESE SEOUL DAIRY MOKJANG NADEULI GRILL GRILL CHEESE	McCANN SEOUL	SOUTH KOREA	McCANN SEOUL	SOUTH KOREA
BREAK-IN NEWS BHARTI AIRTEL LANKA RS.99 RECHARGE CARD	MAGIC MANGO Nawala	SRI LANKA	MAGIC MANGO Nawala	SRI LANKA
VIU PITCHING FORUM VIU INDONESIA VIU PITCHING FORUM	VIU INDONESIA DKI Jakarta	INDONESIA	FORTUNE INDONESIA Jakarta	INDONESIA
D02 Research, Data Analytics & Insight Generation
NAMELESS CHORES DAIWA HOUSE INDUSTRY CO., LTD. Kaji Share House	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT IWANAMI SHOTEN, PUBLISHERS KOJIEN 7TH EDITION―THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN

B11 Brand Voice & Strategic Storytelling
GIRL FROM NOWHERE
GRAMMY / SERIES

SOUR BANGKOK

THAILAND

SOUR BANGKOK
Bangkok
GMM GRAMMY

THAILAND
VITALIZING THE CREATORS OF GOOD LIFE
ZESPRI / KIWIFRUIT

INSPIRE ADVERTISING & COMMUNICATION CO., LTD Shanghai

CHINA

INSPIRE ADVERTISING & COMMUNICATION CO., LTD
Shanghai

CHINA
MOTHER'S DAY SURPRISE
KELLOGG'S / KELLOGG'S

J. WALTER THOMPSON SINGAPORE

SINGAPORE

B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA

CLEMENGER BBDO SYDNEY

AUSTRALIA

ONE GREEN BEAN SYDNEY

AUSTRALIA

Short List
GREAT FAILURE
FROEBEL-KAN CO., LTD. / BRANDING

FROEBEL-KAN Tokyo

JAPAN

DENTSU INC.
Tokyo

JAPAN
TWO LIGHTS : RELÚMINO
SAMSUNG ELECTRONICS / RELÚMINO

CHEIL WORLDWIDE Seoul

SOUTH KOREA

CHEIL WORLDWIDE
Seoul

SOUTH KOREA
FUELLING A FINTECTONIC METAMORPHOSIS IN INDIA
FINTECH VALLEY VIZAG / STATE SPONSORED FINTECH ACCELERATOR AND ECOSYSTEM ATTRACTING STARTUPS

MSL Mumbai

INDIA

MSL
Mumbai

INDIA