Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
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Title Brand Product / Service Entrant Company Location PR Location Award
B07 Use of Events & Stunts
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS 		GEOMETRY GLOBAL Tokyo JAPAN ADK
Tokyo
 JAPAN
Bronze
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER 		FCBULKA Gurgaon INDIA
Short List
TOUCH & BLOOM
VISA
VISA CONTACTLESS PAYMENT 		ADK Tokyo JAPAN
EYES OF THE FUTURE
ROHTO PHARMACEUTICAL
EYE-DROPS 		ADK Tokyo JAPAN
THE LONGEST WAIT
SHANGHAI PUDONG DEVELOPMENT BANK
SHANGHAI PUDONG DEVELOPMENT BANK 		SHANGHAI PUDONG DEVELOPMENT BANK CHINA VECTOR GROUP
Tokyo
 JAPAN
WORLD FOOD INDIA 2017
MINISTRY OF FOOD PROCESSING INDUSTRIES, GOVT OF INDIA
GOVERNANCE & POLICY 		OGILVY INDIA Gurgaon INDIA OGILVY INDIA
Gurgaon
 INDIA
STAR VENTURE
HEINEKEN THAILAND
HEINEKEN 		J. WALTER THOMPSON BANGKOK THAILAND ABM CONNECT
Bangkok
 THAILAND
MISIS DONUT
MISTER DONUT
MISTER DONUT 		FCB MANILA THE PHILIPPINES FCB MANILA
 THE PHILIPPINES
BREAK-IN NEWS
BHARTI AIRTEL LANKA
RS.99 RECHARGE CARD 		MAGIC MANGO Nawala SRI LANKA MAGIC MANGO
Nawala
 SRI LANKA
OUT FOR BLOOD
NRL
STATE OF ORIGIN 		R/GA SYDNEY AUSTRALIA
SAMSUNG'S EMOJI FACELIFT
SAMSUNG
GALAXY S9 AND S9+ 		LEO BURNETT SYDNEY AUSTRALIA EDELMAN
Sydney
 AUSTRALIA
NESTLÉ NANKID FUTURE CITY: AN INTERACTIVE DIGITAL PARK
NESTLÉ
NESTLÉ NANKID OPTIPRO HW FOUR 		GREEN BULB PUBLIC RELATIONS Quezon City THE PHILIPPINES GREEN BULB PUBLIC RELATIONS
Quezon City
 THE PHILIPPINES
DALDA - PEHLE TUM
BUNGE INDIA
DALDA - COOKING OIL 		LEO BURNETT INDIA Mumbai INDIA MADISON COMMUNICATIONS
Mumbai
 INDIA
PHONE OFF FUN ON
MCDONALD'S SINGAPORE
MCDONALD'S RESTAURANTS 		SOLARMOON STUDIO Singapore SINGAPORE GOLIN
Singapore
 SINGAPORE
STORY CAN STOP BULLYING
COCA-COLA FOUNDATION
ANTI-BULLYING ADVOCACY 		OGILVY Taipei City CHINESE TAIPEI OGILVY
Taipei City
 CHINESE TAIPEI
NOON ASSEMBLY
KWALITY LTD.
KWALITY MILK 		McCANN INDIA Mumbai INDIA
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS 		CLEMENGER BBDO WELLINGTON NEW ZEALAND

Gold Spike
THE LOCAL AMBASSADOR
UNIQLO THAILAND
UNIQLO ROADSIDE STORE 		LEO BURNETT Bangkok THAILAND
CALLING ALL WILL SMITHS
NETFLIX
BRIGHT MOVIE 		WE ARE SOCIAL Sydney AUSTRALIA
CELEBRITY FACE DONATION
OPERATION SMILE/TENCENT FOUNDATION
OPERATION SMILE PROJECT 		CHEIL WORLDWIDE Beijing CHINA TENCENT
Shenzhen
 CHINA
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL
GOVERNMENT AFFAIRS CONSULTING 		OGILVY INDIA Gurgaon INDIA OGILVY INDIA
Gurgaon
 INDIA
PICK UP YOUR TRASH.
ADIDAS PHILIPPINES
PARLEY ULTRABOOST 		GREENBULB PUBLIC RELATIONS Quezon City THE PHILIPPINES GREENBULB PUBLIC RELATIONS
Quezon City
 THE PHILIPPINES
KOBO'S BOOKSTORE THERAPY: A YOUTUBER'S DIAGNOSIS
RAKUTEN KOBO
EBOOK PLATFORM 		OGILVY Taipei City CHINESE TAIPEI OGILVY
Taipei City
 CHINESE TAIPEI
B09 Sponsorship & Brand Partnership
THE UNIVERSAL LANGUAGE OF PAIN
MERCEDES-BENZ (THAILAND) ,THAIHEALTH
MERCEDES-BENZ SPRINTER 		BBDO BANGKOK THAILAND
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND 		FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
 NEW ZEALAND
Silver
FIGHT FOR TERRITORY
LION
STEINLAGER 		DDB NEW ZEALAND Auckland NEW ZEALAND
PRIDE JERSEY
AIG JAPAN
CSR 		TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
MY TIME
VIVO
SMART PHONE 		BBDO HONG KONG HONG KONG
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
 SOUTH KOREA
GIRL FROM NOWHERE
GRAMMY
SERIES 		SOUR BANGKOK THAILAND SOUR BANGKOK
Bangkok
GMM GRAMMY
 THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA 		BBDO INDIA Gurgaon INDIA
B10 Launch / Re-launch
READ OUR LIPS
ISEHAN CO., LTD.
KISSME 		DENTSU INC. Tokyo JAPAN PLATINUM
Tokyo
 JAPAN
WE REMIT
TENCENT
WE REMIT 		TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
MAN ON THE CURTAIN
LEOPALACE21 CORPORATION
MAN ON THE CURTAIN 		DENTSU INC. Tokyo JAPAN DENTSU INC.
Tokyo
 JAPAN
STEAL PROPERE
ADIDAS JAPAN K.K.
PROPHERE 		TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT
IWANAMI SHOTEN, PUBLISHERS
KOJIEN 7TH EDITION―THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND
BARBIE 		CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA
Short List
WASO THE COS"VEGE"TIC STORE
SHISEIDO
WASO 		1-10DESIGN Kyoto JAPAN CYBERAGENT
Tokyo
 JAPAN
SIT IMPROPER
P&G
WHISPER ULTRA SOFT 		LEO BURNETT INDIA Mumbai INDIA
Short List
B11 Brand Voice & Strategic Storytelling
AYALA IN MOTION
AYALA CORPORATION
AYALA GROUP OF COMPANIES 		AYALA CORPORATION Makati THE PHILIPPINES AYALA CORPORATION
Makati
 THE PHILIPPINES
THE PEACE COLA
COCA-COLA FAR EAST LIMITED
CLASSIC COKE 		MERDEKA LHS Kuala Lumpur MALAYSIA MERDEKA LHS
Kuala Lumpur
 MALAYSIA
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K.
JOY 		DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
 JAPAN
WE REMIT
TENCENT
WE REMIT 		TENCENT Shenzhen CHINA TENCENT
Shenzhen
 CHINA
TOUGH CONVERSATIONS
MERCEDES-BENZ VANS
X-CLASS 		THE ROYALS Melbourne AUSTRALIA OF CHARACTER
Melbourne
 AUSTRALIA
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS 		CLEMENGER BBDO WELLINGTON NEW ZEALAND
Silver
VICKS-TOUCH OF CARE
P&G
VICKS 		20:20 MSL Mumbai INDIA 20:20 MSL
Mumbai
 INDIA
Silver
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND
BARBIE 		CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
 AUSTRALIA
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE 		DENTSU WEBCHUTNEY Bangalore INDIA PERFECT RELATIONS
Delhi
 INDIA
Short List
FUELLING A FINTECTONIC METAMORPHOSIS IN INDIA
ANDHRA PRADESH ELECTRONICS & IT AGENCY (APEITA)
FINTECH VALLEY VIZAG 		MSL Mumbai INDIA MSL
Mumbai
 INDIA