| Title | PALETTE OF THAILAND |
| Brand | TOURISM AUTHORITY OF THAILAND |
| Product / Service | THAILAND TOURISM |
| Category | A07. Travel |
| Entrant | SOUR BANGKOK, THAILAND |
| Idea Creation | SOUR BANGKOK, THAILAND |
| Idea Creation 2 | BANGKOK WRITER AND PARTNER, THAILAND |
| Media Placement | SOUR BANGKOK, THAILAND |
| PR | SOUR BANGKOK, THAILAND |
| Production | PHENOMENA Bangkok, THAILAND |
| Production 2 | CINE DIGITAL SOUND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Damisa Ongsiriwattana | SOUR Bangkok | Executive Creative Director |
| Warunpon Trithepwijit | SOUR Bangkok | Creative Director |
| Nopparath Eksuwancharoen | SOUR Bangkok | Creative Group Head |
| Warangrat Rattanabumrung | SOUR Bangkok | Copy Writer |
| Rujrada Rienvatana | SOUR Bangkok | Copy Writer |
| Sutinee Satesawan | SOUR Bangkok | Art Director |
| Pimmard Leenutaphong | SOUR Bangkok | Managing Director |
| Piyawat Chunnon | Bangkok Writer & Partner | Managing Director |
| Wuttipon Thanopajai | SOUR Bangkok | Agency Producer |
Palette of Thailand, a journey through colour (cosmetic) that ignite women to travel.
Promoting the web film using inspiration from “Movie Palette” the method use to describe the colour coding in movie scene. We broke down the campaign into 2 levels. 1st level is the film itself that communicate both in traditional media as well as digital media. 2nd level is the Limited edition palette producing by Oriental Princess which sell in their 100 stores nationwide during the campaign.
- Palette of Thailand Limited Edition have been sold out within 1 month after campaign launch. - Increase in the number of women traveling within Thailand during Q3 of 2018 - Press and PR in local media platform
By bringing Thailand travel destination and transfer these colour into the cosmetic colour in the limited edition palette, consumers not only can aware of the campaign but also can experience the colour of Thailand through the colour of the cosmetic. We also encourage consumers after experience the travel destination of Thailand, they can by the cosmetic palette back as a gift for the destination to their friends and family. With the new way of communication through cosmetic palette, we get free PR from consumers who bought these palette as the palette covers are Thailand destination we want to promote.
The target audience of this campaign is Thai women. We want to encourage women to go out and travel in Thailand. Combining the most thing women love, cosmetics with colourful travel destination of Thailand, we partner with Oriental Princess, the No.1 cosmetic brand in Thailand to create the cosmetic colour palette that represent the colour of Thailand most beautiful destinations.