| Title | THE PEACE COLA |
| Brand | COCA-COLA FAR EAST LIMITED |
| Product / Service | CLASSIC COKE |
| Category | B11. Brand Voice & Strategic Storytelling |
| Entrant | MERDEKA LHS Kuala Lumpur, MALAYSIA |
| Idea Creation | MERDEKA LHS Kuala Lumpur, MALAYSIA |
| PR | MERDEKA LHS Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Huang Ean Hwa | Merdeka LHS | Chief Creative Officer |
| Szu H. Lee | Merdeka LHS | Chief Creative Officer |
| Edmund Hon | Merdeka LHS | Senior Associate - Branding & Design |
| Tee Hui Yi | Merdeka LHS | Associate - Branding & Design |
| Eugene Low | Dentsu LHS | Creative Director |
| Heige Foo | Merdeka LHS | Creative Hybrid |
| Szu H. Lee | Merdeka LHS | Chief Creative Officer |
By transforming one of the world’s most iconic logos into a symbol of peace, Coca-Cola celebrated the bridging of a divide that few would have thought possible. The Coca-Cola logo was presented half in English and half in Korean, with a supporting message that reads “Here’s to Peace, Hope and Understanding” in both languages.
Coca-Cola took to the streets of Singapore to interview the public, encouraging them to share their thoughts on the limited-edition cans. Their responses were recorded and compiled into a video released on social media.
US$ 50 Million+ earned media exposure in a week 250 Million media reach in a week 10%+ average engagement rate per post in 48 hours vs category average of 1.67% 98% positive sentiments on social media
Coca-Cola’s brand purpose is to uplift people, to unite and bridge divides. What better occasion is there to share peace, hope understanding with the world than a momentous global event like the Trump-Kim Singapore summit?
With the world’s attention focused on the historic meeting between President Trump and Kim Jong-Un in Singapore, Coca-Cola seized the opportunity to spread a message of peace, hope and understanding. A day before the historic summit, the limited-edition English/Korean cans were released to share hope and optimism with the world.