Title Brand Product / Service Entrant Company Location PR Location Award
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K.
JOY
DENTSU PUBLIC RELATIONS Tokyo JAPAN DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
A03 Healthcare
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Silver
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Silver
A06 Retail
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA PERFECT RELATIONS
Delhi
INDIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA RED AGENCY
Sydney
AUSTRALIA

Gold Spike

A09 Media / Entertainment
GIRL FROM NOWHERE
GRAMMY
SERIES
SOUR BANGKOK THAILAND SOUR BANGKOK
Bangkok
GMM GRAMMY
THAILAND
Short List
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD.
TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei CHINESE TAIPEI
Bronze
A12 Not-for-profit / Charity / Government
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL
GOVERNMENT AFFAIRS CONSULTING
OGILVY INDIA Gurgaon INDIA OGILVY INDIA
Gurgaon
INDIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Silver
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul SOUTH KOREA CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Bronze
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA HAYSTAC
Sydney
AUSTRALIA
Short List
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN
TRANSGENDER RIGHTS
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Bronze
PROJECT FREE PERIOD
STAYFREE
SANITARY NAPKINS
DDB MUDRA Mumbai INDIA DDB MUDRA
Mumbai
INDIA
Bronze
B07 Use of Events & Stunts
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER
FCBULKA Gurgaon INDIA
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo JAPAN ADK
Tokyo
JAPAN
Bronze
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore SINGAPORE BBH
Singapore
SINGAPORE
Silver
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN
Bronze
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON NEW ZEALAND

Gold Spike

B09 Sponsorship & Brand Partnership
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo JAPAN
Short List
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND
FCB NEW ZEALAND Auckland NEW ZEALAND FCB NEW ZEALAND
Auckland
NEW ZEALAND
Silver
B10 Launch / Re-launch
SIT IMPROPER
P&G
WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai INDIA
Short List
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND
BARBIE
CLEMENGER BBDO MELBOURNE AUSTRALIA CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
B11 Brand Voice & Strategic Storytelling
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore INDIA PERFECT RELATIONS
Delhi
INDIA
Short List
VICKS-TOUCH OF CARE
P&G
VICKS
20:20 MSL Mumbai INDIA 20:20 MSL
Mumbai
INDIA
Silver
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON NEW ZEALAND
Silver
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY AUSTRALIA ONE GREEN BEAN SYDNEY
AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION
WATCONSULT Mumbai INDIA
Short List
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS
BWM DENTSU Sydney AUSTRALIA BWM DENTSU
Sydney
AUSTRALIA
Short List
C02 Use of Social in a PR campaign
#REPRESENTLOVE
TINDER
TINDER
MARCEL SYDNEY AUSTRALIA THE AUDIENCE AGENCY
Paddington
MBOOTH
New York
PIABO PR
Berlin
AUSTRALIA
USA
GERMANY
Short List
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION
DENTSU INC. Tokyo JAPAN DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN

Gold Spike

C03 Social Community Building & Management
A MEME GALLERY
TENCENT
TENCENT CHARITY
TENCENT Shenzhen CHINA TENCENT
Shenzhen
CHINA
Short List
C04 Real-time Response
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION
VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney AUSTRALIA HILL+KNOWLTON STRATEGIES
Sydney
AUSTRALIA
Short List
C07 Use of Technology
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland NEW ZEALAND DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND

Gold Spike

PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney AUSTRALIA HAYSTAC
Sydney
AUSTRALIA
Short List
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Bronze
E01 Integrated Campaign led by PR
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon INDIA
Bronze
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo JAPAN HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney AUSTRALIA RED AGENCY
Sydney
AUSTRALIA
Grand Prix
VICKS-TOUCH OF CARE
P&G
VICKS
20:20 MSL Mumbai INDIA 20:20 MSL
Mumbai
INDIA
Bronze
E02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore PAKISTAN MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Bronze
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY)
ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo JAPAN
Bronze