Winners & Shortlists
Winners
Winners & Shortlists
2022
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Brand Experience & Activation
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Film Craft
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Brand Experience & Activation
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Digital Craft
Direct
Entertainment
Film
Film Craft
Glass: The Award for Change
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Music
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PR
Print & Outdoor Craft
Print & Publishing
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Special Awards
Young Spikes
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Winners
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Download Shortlist PDF
Download Winners PDF
Title
Brand
Product / Service
Entrant Company
Location
PR
Location
Award
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon
INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K.
JOY
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
A03 Healthcare
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Silver
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Silver
A06 Retail
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore
INDIA
PERFECT RELATIONS
Delhi
INDIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Gold Spike
A09 Media / Entertainment
GIRL FROM NOWHERE
GRAMMY
SERIES
SOUR BANGKOK
THAILAND
SOUR BANGKOK
Bangkok
GMM GRAMMY
THAILAND
Short List
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD.
TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei
CHINESE TAIPEI
Bronze
A12 Not-for-profit / Charity / Government
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL
GOVERNMENT AFFAIRS CONSULTING
OGILVY INDIA Gurgaon
INDIA
OGILVY INDIA
Gurgaon
INDIA
Short List
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland
NEW ZEALAND
DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Silver
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY
BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul
SOUTH KOREA
CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Bronze
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney
AUSTRALIA
HAYSTAC
Sydney
AUSTRALIA
Short List
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN
TRANSGENDER RIGHTS
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo
JAPAN
Bronze
PROJECT FREE PERIOD
STAYFREE
SANITARY NAPKINS
DDB MUDRA Mumbai
INDIA
DDB MUDRA
Mumbai
INDIA
Bronze
B07 Use of Events & Stunts
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA
NEWSPAPER
FCBULKA Gurgaon
INDIA
Short List
FRIED CHICKEN BATH BOMBS
KFC
KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo
JAPAN
ADK
Tokyo
JAPAN
Bronze
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA
IKEA CATALOGUE
BBH Singapore
SINGAPORE
BBH
Singapore
SINGAPORE
Silver
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION
DENTSU INC. Tokyo
JAPAN
DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN
Bronze
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON
NEW ZEALAND
Gold Spike
B09 Sponsorship & Brand Partnership
PRIDE JERSEY
AIG JAPAN
CSR
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
SAY IT TIKA
VODAFONE NEW ZEALAND
BRAND
FCB NEW ZEALAND Auckland
NEW ZEALAND
FCB NEW ZEALAND
Auckland
NEW ZEALAND
Silver
B10 Launch / Re-launch
SIT IMPROPER
P&G
WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai
INDIA
Short List
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND
BARBIE
CLEMENGER BBDO MELBOURNE
AUSTRALIA
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
B11 Brand Voice & Strategic Storytelling
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD.
E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore
INDIA
PERFECT RELATIONS
Delhi
INDIA
Short List
VICKS-TOUCH OF CARE
P&G
VICKS
20:20 MSL Mumbai
INDIA
20:20 MSL
Mumbai
INDIA
Silver
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION
HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON
NEW ZEALAND
Silver
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA
AUSTRALIA
CLEMENGER BBDO SYDNEY
AUSTRALIA
ONE GREEN BEAN SYDNEY
AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
#POWERLESSQUEEN
PROJECT NANHI KALI
NON PROFIT ORGANISATION
WATCONSULT Mumbai
INDIA
Short List
THE PASSPORT TAKE-OFF
QANTAS
QANTAS FLIGHTS
BWM DENTSU Sydney
AUSTRALIA
BWM DENTSU
Sydney
AUSTRALIA
Short List
C02 Use of Social in a PR campaign
#REPRESENTLOVE
TINDER
TINDER
MARCEL SYDNEY
AUSTRALIA
THE AUDIENCE AGENCY
Paddington
MBOOTH
New York
PIABO PR
Berlin
AUSTRALIA
USA
GERMANY
Short List
SPAMUSEMENT PARK PROJECT
BEPPU CITY
TOURISM PROMOTION
DENTSU INC. Tokyo
JAPAN
DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN
Gold Spike
C03 Social Community Building & Management
A MEME GALLERY
TENCENT
TENCENT CHARITY
TENCENT Shenzhen
CHINA
TENCENT
Shenzhen
CHINA
Short List
C04 Real-time Response
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY
HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION
VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney
AUSTRALIA
HILL+KNOWLTON STRATEGIES
Sydney
AUSTRALIA
Short List
C07 Use of Technology
RE:SCAM
NETSAFE
CYBER SECURITY
DDB NEW ZEALAND Auckland
NEW ZEALAND
DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Gold Spike
PROJECT REVOICE
THE ALS ASSOCIATION
PROJECT REVOICE
BWM DENTSU Sydney
AUSTRALIA
HAYSTAC
Sydney
AUSTRALIA
Short List
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY
HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Bronze
E01 Integrated Campaign led by PR
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA
MIRINDA
BBDO INDIA Gurgaon
INDIA
Bronze
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL
LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT
PALAU PLEDGE
HOST/HAVAS Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Grand Prix
VICKS-TOUCH OF CARE
P&G
VICKS
20:20 MSL Mumbai
INDIA
20:20 MSL
Mumbai
INDIA
Bronze
E02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO
ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Bronze
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY)
ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo
JAPAN
Bronze
A01 Food & Drink
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon
INDIA
Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY
PROCTER & GAMBLE JAPAN K.K. / JOY
DENTSU PUBLIC RELATIONS Tokyo
JAPAN
DENTSU PUBLIC RELATIONS
Tokyo
JAPAN
Short List
A03 Healthcare
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Silver
A05 Automotive
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Silver
A06 Retail
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore
INDIA
PERFECT RELATIONS
Delhi
INDIA
Short List
A07 Travel
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Gold Spike
A09 Media / Entertainment
GIRL FROM NOWHERE
GRAMMY / SERIES
SOUR BANGKOK
THAILAND
SOUR BANGKOK
Bangkok
GMM GRAMMY
THAILAND
Short List
A11 Consumer Services
BLACK SPOT CAMPAIGN
TAIWAN STAR TELECOM CO., LTD. / TAIWAN STAR TELECOM CO., LTD.
X-LINE CO. LTD Taipei
CHINESE TAIPEI
Bronze
A12 Not-for-profit / Charity / Government
WHERE'S THE DNA?
GORDON THOMAS HONEYWELL / GOVERNMENT AFFAIRS CONSULTING
OGILVY INDIA Gurgaon
INDIA
OGILVY INDIA
Gurgaon
INDIA
Short List
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland
NEW ZEALAND
DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Silver
STOP DOWNLOADKILL
BUSAN METROPOLITAN POLICE AGENCY / BUSAN METROPOLITAN POLICE AGENCY
CHEIL WORLDWIDE Seoul
SOUTH KOREA
CHEIL WORLDWIDE
Seoul
SOUTH KOREA
Bronze
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney
AUSTRALIA
HAYSTAC
Sydney
AUSTRALIA
Short List
B02 Public Affairs & Lobbying
CHANGE THE CLAP
APTN / TRANSGENDER RIGHTS
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Silver
B04 Business Citizenship / Corporate Responsibility & Environmental
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo
JAPAN
Bronze
PROJECT FREE PERIOD
STAYFREE / SANITARY NAPKINS
DDB MUDRA Mumbai
INDIA
DDB MUDRA
Mumbai
INDIA
Bronze
B07 Use of Events & Stunts
SINDOOR KHELA - NO CONDITIONS APPLY
THE TIMES OF INDIA / NEWSPAPER
FCBULKA Gurgaon
INDIA
Short List
FRIED CHICKEN BATH BOMBS
KFC / KFC FRIED CHICKEN BATH BOMBS
GEOMETRY GLOBAL Tokyo
JAPAN
ADK
Tokyo
JAPAN
Bronze
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Short List
THE IKEA HUMAN CATALOGUE
IKEA / IKEA CATALOGUE
BBH Singapore
SINGAPORE
BBH
Singapore
SINGAPORE
Silver
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo
JAPAN
DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN
Bronze
B08 Use of Celebrity, Influencers & Key Opinion Leaders
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON
NEW ZEALAND
Gold Spike
B09 Sponsorship & Brand Partnership
PRIDE JERSEY
AIG JAPAN / CSR
TBWA\HAKUHODO INC. Tokyo
JAPAN
Short List
SAY IT TIKA
VODAFONE NEW ZEALAND / BRAND
FCB NEW ZEALAND Auckland
NEW ZEALAND
FCB NEW ZEALAND
Auckland
NEW ZEALAND
Silver
B10 Launch / Re-launch
SIT IMPROPER
P&G / WHISPER ULTRA SOFT
LEO BURNETT INDIA Mumbai
INDIA
Short List
NEVER BEFORE BARBIE
MATTEL AUSTRALIA/NEW ZEALAND / BARBIE
CLEMENGER BBDO MELBOURNE
AUSTRALIA
CLEMENGER BBDO MELBOURNE
AUSTRALIA
Short List
B11 Brand Voice & Strategic Storytelling
FLIPKART #PENGUINDADS
FLIPKART INTERNET PVT. LTD. / E-COMMERCE SITE
DENTSU WEBCHUTNEY Bangalore
INDIA
PERFECT RELATIONS
Delhi
INDIA
Short List
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai
INDIA
20:20 MSL
Mumbai
INDIA
Silver
GIVE NOTHING TO RACISM
NEW ZEALAND HUMAN RIGHTS COMMISSION / HUMAN RIGHTS
CLEMENGER BBDO WELLINGTON
NEW ZEALAND
Silver
B12 Content-led Engagement & Marketing
AUSSIE NEWS TODAY
TOURISM AUSTRALIA / AUSTRALIA
CLEMENGER BBDO SYDNEY
AUSTRALIA
ONE GREEN BEAN SYDNEY
AUSTRALIA
Short List
C01 Use of Digital in a PR campaign
#POWERLESSQUEEN
PROJECT NANHI KALI / NON PROFIT ORGANISATION
WATCONSULT Mumbai
INDIA
Short List
THE PASSPORT TAKE-OFF
QANTAS / QANTAS FLIGHTS
BWM DENTSU Sydney
AUSTRALIA
BWM DENTSU
Sydney
AUSTRALIA
Short List
C02 Use of Social in a PR campaign
#REPRESENTLOVE
TINDER / TINDER
MARCEL SYDNEY
AUSTRALIA
THE AUDIENCE AGENCY
Paddington
MBOOTH
New York
PIABO PR
Berlin
AUSTRALIA
USA
GERMANY
Short List
SPAMUSEMENT PARK PROJECT
BEPPU CITY / TOURISM PROMOTION
DENTSU INC. Tokyo
JAPAN
DRILL
Tokyo
CATCHBALL
Tokyo
JAPAN
Gold Spike
C03 Social Community Building & Management
A MEME GALLERY
TENCENT / TENCENT CHARITY
TENCENT Shenzhen
CHINA
TENCENT
Shenzhen
CHINA
Short List
C04 Real-time Response
HYUNDAI CHEERING STADIUM
HYUNDAI MOTOR COMPANY / HYUNDAI: 2018 FIFA WORLD CUP
INNOCEAN WORLDWIDE Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Short List
C06 Innovative Use of Social Media
DREAMJOB
VODAFONE FOUNDATION / VODAFONE DREAMLAB APP
J. WALTER THOMPSON Sydney
AUSTRALIA
HILL+KNOWLTON STRATEGIES
Sydney
AUSTRALIA
Short List
C07 Use of Technology
RE:SCAM
NETSAFE / CYBER SECURITY
DDB NEW ZEALAND Auckland
NEW ZEALAND
DDB NEW ZEALAND
Auckland
MANGO
Auckland
NEW ZEALAND
Gold Spike
PROJECT REVOICE
THE ALS ASSOCIATION / PROJECT REVOICE
BWM DENTSU Sydney
AUSTRALIA
HAYSTAC
Sydney
AUSTRALIA
Short List
CHATTY SCHOOL BUS
HYUNDAI MOTOR COMPANY / HYUNDAI PR
HYUNDAI MOTOR COMPANY Seoul
SOUTH KOREA
INNOCEAN WORLDWIDE
Seoul
SOUTH KOREA
Bronze
E01 Integrated Campaign led by PR
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA
BBDO INDIA Gurgaon
INDIA
Bronze
LOCOMO CHALLENGE
LOCOMO CHALLENGE COUNCIL / LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)
LOCOMO CHALLENGE COUNCIL Tokyo
JAPAN
HAKUHODO INC.
Tokyo
J. PUBLIC RELATIONS
Tokyo
OZMA
Tokyo
JAPAN
Short List
PALAU PLEDGE
PALAU LEGACY PROJECT / PALAU PLEDGE
HOST/HAVAS Sydney
AUSTRALIA
RED AGENCY
Sydney
AUSTRALIA
Grand Prix
VICKS-TOUCH OF CARE
P&G / VICKS
20:20 MSL Mumbai
INDIA
20:20 MSL
Mumbai
INDIA
Bronze
E02 Low Budget / High Impact Campaign
THE BRIDAL UNIFORM
UN WOMEN / ALI XEESHAN THEATER STUDIO / ANTI-CHILD-MARRIAGES
BBDO PAKISTAN Lahore
PAKISTAN
MINT PR AND IMAGE CONSULTANCY
Lahore
PAKISTAN
Bronze
FUTURE CUISINE RESTAURANT IBUKI
JAXA (JAPAN AEROSPACE EXPLORATION AGENCY) / ARTIFICIAL SATELLITE 'IBUKI'
ADK Tokyo
JAPAN
Bronze
Download Shortlist PDF
Download Winners PDF