Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Food & Drink
PLAY WITH YOUR FOOD LOTTE SOH	DENTSU INC. Tokyo	JAPAN	INITIAL Tokyo SUNNY SIDE UP Tokyo	JAPAN
BECOME THE MOST POPULAR BEEF IN JAPAN JA-MIYAZAKI KEIZAIREN MIYAZAKI BEEF	SUN-AD COMPANY Tokyo	JAPAN	POPS Tokyo SUN-AD COMPANY Tokyo MRT AD CO., LTD. Miyazaki	JAPAN
GRILL GRILL CHEESE SEOUL DAIRY MOKJANG NADEULI GRILL GRILL CHEESE	McCANN SEOUL	SOUTH KOREA	McCANN SEOUL	SOUTH KOREA
DRINK DON'T DUMB SANGSOM / THAI BEVERAGE SANGSOM	SOUR BANGKOK	THAILAND	SOUR BANGKOK	THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE MIRINDA MIRINDA	BBDO INDIA Gurgaon	INDIA			Short List
A02 Other FMCG
CHANGING HOUSEWORK FROM A JOB TO JOY PROCTER & GAMBLE JAPAN K.K. JOY	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	Short List
PLAYSTREET JOHNSON & JOHNSON JOHNSON'S BABY	BBDO GUERRERO Makati City	THE PHILIPPINES
SIT IMPROPER P&G WHISPER ULTRA SOFT	LEO BURNETT INDIA Mumbai	INDIA
A03 Healthcare
EYES OF THE FUTURE ROHTO PHARMACEUTICAL EYE-DROPS	ADK Tokyo	JAPAN
PAY BY PLAY BANG LAMUNG HOME FOR BOYS BANG LAMUNG HOME FOR BOYS	LEO BURNETT Bangkok	THAILAND	MSL Bangkok	THAILAND
WASHABLE BOOK ANGFA SAVE SOAP PROJECT (CSR)	McCANN TOKYO	JAPAN	McCANN TOKYO	JAPAN
LOCOMO CHALLENGE LOCOMO CHALLENGE COUNCIL LOCOMOTIVE SYNDROME (A NEW HEALTHCARE CONCEPT)	LOCOMO CHALLENGE COUNCIL Tokyo	JAPAN	HAKUHODO INC. Tokyo J. PUBLIC RELATIONS Tokyo OZMA Tokyo	JAPAN	Silver
NOON ASSEMBLY KWALITY LTD. KWALITY MILK	McCANN INDIA Mumbai	INDIA
A04 Consumer Durables
NAMELESS CHORES DAIWA HOUSE INDUSTRY CO., LTD. Kaji Share House	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
MAN ON THE CURTAIN LEOPALACE21 CORPORATION MAN ON THE CURTAIN	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
STEAL PROPERE ADIDAS JAPAN K.K. PROPHERE	TOHOKUSHINSHA FILM CORPORATION Tokyo	JAPAN
A05 Automotive
CHATTY SCHOOL BUS HYUNDAI MOTOR COMPANY HYUNDAI PR	HYUNDAI MOTOR COMPANY Seoul	SOUTH KOREA	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	Silver
2018 PYEONGCHANG WINTER OLYMPIC, PARALYMPIC HYUNDAI PAVILION HYUNDAI MOTOR COMPANY HYDROGEN FUEL CELL VEHICLE	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA	HYUNDAI MOTOR COMPANY Seoul INNOCEAN WORLDWIDE Seoul ASIF KHAN London	SOUTH KOREA UNITED KINGDOM
HYUNDAI SWACHH CAN HYUNDAI HYUNDAI	INNOCEAN WORLDWIDE COMMUNICATION New Delhi	INDIA
TOUGH CONVERSATIONS MERCEDES-BENZ VANS X-CLASS	THE ROYALS Melbourne	AUSTRALIA	OF CHARACTER Melbourne	AUSTRALIA
FAW-VW X “THE HUNTING GENIUS” ："THE SEAT WITH LOST OBJECT“ EXHIBITION FAW-VW FAW-VW	HYLINK DIGITAL SOLUTIONS Beijing	CHINA	HYLINK DIGITAL SOLUTIONS Beijing	CHINA
THE INVINCIBLE INDIANS PROJECT BAJAJ AUTO BAJAJ V	LEO BURNETT INDIA Mumbai	INDIA
A06 Retail
THE LOCAL AMBASSADOR UNIQLO THAILAND UNIQLO ROADSIDE STORE	LEO BURNETT Bangkok	THAILAND
FOOD WARS MCDONALD'S NASI LEMAK BURGER	DDB SINGAPORE	SINGAPORE
AMAZON MATCHING BAR AMAZON JAPAN AMAZON.CO.JP	TOKYU AGENCY INC. Tokyo	JAPAN
HAHON HOHAHO HIE MCDONALD'S BACON POTATO PIE	BEACON/LEO BURNETT Tokyo	JAPAN
FLIPKART #PENGUINDADS FLIPKART INTERNET PVT. LTD. E-COMMERCE SITE	DENTSU WEBCHUTNEY Bangalore	INDIA	PERFECT RELATIONS Delhi	INDIA	Short List
THE #BURGEREMOJI FLIP MCDONALD'S MCDONALD'S RESTAURANTS	LEO BURNETT INDIA Mumbai	INDIA
A07 Travel
THE PASSPORT TAKE-OFF QANTAS QANTAS FLIGHTS	BWM DENTSU Sydney	AUSTRALIA	BWM DENTSU Sydney	AUSTRALIA
52 MAYORS OF DANZHAI DALIAN WANDA GROUP CO.,LTD. WANDA DANZHAI VILLAGE	OGILVY BEIJING	CHINA	OGILVY BEIJING	CHINA
MR KIM, YOUR ROOM IS READY. THE VAGABOND CLUB HOSPITALITY	MULLENLOWE SINGAPORE	SINGAPORE
PALAU PLEDGE PALAU LEGACY PROJECT PALAU PLEDGE	HOST/HAVAS Sydney	AUSTRALIA	RED AGENCY Sydney	AUSTRALIA	Gold Spike
PALETTE OF THAILAND TOURISM AUTHORITY OF THAILAND THAILAND TOURISM	SOUR BANGKOK	THAILAND	SOUR BANGKOK	THAILAND
A08 Leisure
MANNEQUIN IDOL GROUP "GINZAN BOYZ" SILVER IKUNO CORPORATION IKUNO SILVER MINE	DENTSU INC. Osaka	JAPAN
A09 Media / Entertainment
COSPLAY ENCYCLOPEDIA KODANSHA ANIMAL ENCYCLOPEDIA "MOVE"	DENTSU INC. Tokyo	JAPAN	DENTSU INC. Tokyo	JAPAN
KOJIEN 7TH EDITION: THE DICTIONARY RESTORATION PROJECT IWANAMI SHOTEN, PUBLISHERS KOJIEN 7TH EDITION?THE COMPREHENSIVE DICTIONARY OF THE JAPANESE LANGUAGE	DENTSU PUBLIC RELATIONS Tokyo	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
PADMAAVAT - MISSING LETTER BOOKMYSHOW BOOKMYSHOW APP	BBH INDIA Mumbai	INDIA	GENESIS BURSON-MARSTELLER Mumbai	INDIA
THE GIVING GATE YAHOO JAPAN CORPORATION CSR	DENTSU LAB TOKYO	JAPAN	DENTSU PUBLIC RELATIONS Tokyo	JAPAN
GIRL FROM NOWHERE GRAMMY SERIES	SOUR BANGKOK	THAILAND	SOUR BANGKOK Bangkok GMM GRAMMY	THAILAND	Short List
A10 B2B
KONTRIBUSI UNTUK NEGERI PT. KRAMA YUDHA TIGA BERLIAN MOTOR MISTUBISHI FUSO	AD PLANET DAIKO INDONESIA Jakarta Selatan	INDONESIA	VECTOR INDONESIA Jakarta	INDONESIA
A11 Consumer Services
BLACK SPOT CAMPAIGN TAIWAN STAR TELECOM CO., LTD. TAIWAN STAR TELECOM CO., LTD.	X-LINE CO. LTD Taipei	CHINESE TAIPEI			Bronze
WE REMIT TENCENT WE REMIT	TENCENT Shenzhen	CHINA	TENCENT Shenzhen	CHINA
FRIENDSHIT KASIKORNBANK PUBLIC COMPANY LIMITED K PLUS	GREYNJ UNITED Bangkok	THAILAND
A12 Not-for-profit / Charity / Government
VOICES FOR MOMOS WORLD WILDLIFE FUND -	RICE COMMUNICATIONS PTE LTD Singapore	SINGAPORE	RICE COMMUNICATIONS PTE LTD Singapore	SINGAPORE
PROJECT REVOICE THE ALS ASSOCIATION PROJECT REVOICE	BWM DENTSU Sydney	AUSTRALIA	HAYSTAC Sydney	AUSTRALIA	Short List
BHARAT YATRA KAILASH SATYARTHI CHILDREN'S FOUNDATION BHARAT YATRA	GUTENBERG COMMUNICATIONS New Delhi	INDIA	GUTENBERG COMMUNICATIONS New Delhi	INDIA
#POWERLESSQUEEN PROJECT NANHI KALI NON PROFIT ORGANISATION	WATCONSULT Mumbai	INDIA
RAINBOW NAMES SHANGHAI PRIDE LGBT NON-PROFIT ORGANIZATION	WUNDERMAN Shanghai	CHINA
CAT VR ZOOS VICTORIA ZOOS VICTORIA	ISOBAR Melbourne	AUSTRALIA	HAYSTAC Melbourne	AUSTRALIA
A PIECE OF CAKE TENCENT TENCENT FOUNDATION	HYLINK DIGITAL SOLUTIONS Beijing	CHINA	HYLINK DIGITAL SOLUTIONS Beijing	CHINA

A01 Food & Drink
PLAY WITH YOUR FOOD
LOTTE / SOH

DENTSU INC. Tokyo

JAPAN

INITIAL
Tokyo
SUNNY SIDE UP
Tokyo

JAPAN
BECOME THE MOST POPULAR BEEF IN JAPAN
JA-MIYAZAKI KEIZAIREN / MIYAZAKI BEEF

SUN-AD COMPANY Tokyo

JAPAN

POPS
Tokyo
SUN-AD COMPANY
Tokyo
MRT AD CO., LTD.
Miyazaki

JAPAN
GRILL GRILL CHEESE
SEOUL DAIRY / MOKJANG NADEULI GRILL GRILL CHEESE

McCANN SEOUL

SOUTH KOREA

McCANN SEOUL

SOUTH KOREA
DRINK DON'T DUMB
SANGSOM / THAI BEVERAGE / SANGSOM

SOUR BANGKOK

THAILAND

SOUR BANGKOK

THAILAND
COMPARISON ADDS PRESSURE #RELEASETHEPRESSURE
MIRINDA / MIRINDA

BBDO INDIA Gurgaon

INDIA

Short List