| Title | THE ART OF HERO TRUCKERS |
| Brand | SHELL THAILAND |
| Product / Service | SHELL RIMULA |
| Category | E06. Transit |
| Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Media Placement | MEDIACOM Bangkok, THAILAND |
| Production | TRITON Bangkok, THAILAND |
| Additional Company | SHELL THAILAND Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
| Park Wannasiri | J.WALTER THOMPSON BANGKOK | Executive Creative Director |
| Jiradej Penglengpol | J.WALTER THOMPSON BANGKOK | Associate Creative Director |
| Natthaphol Hirunlikid | J.WALTER THOMPSON BANGKOK | Art Director |
| Veerawin Suksantinunt | J.WALTER THOMPSON BANGKOK | Copywriter |
| Supannapa Traitonwong | J.WALTER THOMPSON BANGKOK | Brand Team Leader |
| Nutthapong Wannakovit | J.WALTER THOMPSON BANGKOK | Client Services Director |
| Kanokkarn Wongdumnernsadaug | J.WALTER THOMPSON BANGKOK | Group Account Director |
| Kewalee Charoenjit | J.WALTER THOMPSON BANGKOK | Account Manager |
| Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Production Director |
| Jutamas Juntasorn | J.WALTER THOMPSON BANGKOK | Agency Producer |
| Jiraporn Channawach | J.WALTER THOMPSON BANGKOK | Producer |
| Sihabutr Xoomsai | TRITON FILM | Film Director |
| Kunakorn Pomkaew | TRITON FILM | Assistant Director |
| Assada Sreshthaputra | TRITON FILM | Director of photography |
| Chayanat Sirirojpanya | TRITON FILM | Film Producer |
| Apichai Himathongkom | TRITON FILM | Assistant Producer |
| Thidawan Hongchukiat | TRITON FILM | Production Manager |
| Patcharee Tanprasitwat | TRITON FILM | Editor |
| Sakda Waratchaiyakan | TRITON FILM | Post Producer |
To change perceptions and give truckers pride, we came up with ‘The Art of Hero Truckers’ – a campaign that create meaningful truck designs telling real drivers stories - so they can carry it with pride in every road. We turned the trucks' exterior into a moving display to change perceptions and build understanding on the road – where the tension stems from –, giving truck drivers a renewed sense of pride, boosting their self-esteem and improving their performance when they need it the most.