| Title | HOME IS NOT A BOXING RING |
| Brand | WOMEN AND MEN PROGRESSIVE FOUNDATION |
| Product / Service | WOMEN AND MEN PROGRESSIVE FOUNDATION |
| Category | E04. Live Advertising & Events |
| Entrant | J. WALTER THOMPSON BANGKOK, THAILAND |
| Idea Creation | J. WALTER THOMPSON BANGKOK, THAILAND |
| Media Placement | VERVE Bangkok, THAILAND |
| PR | VERVE Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| João Braga | J.WALTER THOMPSON BANGKOK | Chief Creative Officer |
| Thasorn Boonyanate | J.WALTER THOMPSON BANGKOK | Creative Director/ Head of Content and Digital |
| Arayanan Markchoo | J.WALTER THOMPSON BANGKOK | Associate Creative Director |
| Pimchanok Chuenkamolpun | J.WALTER THOMPSON BANGKOK | Copywriter |
| Wachira Kanjanawadeekul | J.WALTER THOMPSON BANGKOK | Art Director |
| Nutthapong Wannakovit | J.WALTER THOMPSON BANGKOK | Client Service Director |
| Nuttawut Boonpan | J.WALTER THOMPSON BANGKOK | Group Account Director |
| Manita Kaewsomnuk | J.WALTER THOMPSON BANGKOK | Account Manager |
| Jiroj Mechoojit | J.WALTER THOMPSON BANGKOK | Head of Production |
| Jiraporn Channawach | J.WALTER THOMPSON BANGKOK | Producer |
| Chanapatt Chindasanguan | Verve Bangkok | Managing Director |
| Saruttaya Mahanavarani | Verve Bangkok | Business Group Director |
| Lersant Wisedsinthop | Verve Bangkok | PR Supervisor |
| Pornchanan Yamarat | Verve Bangkok | Business Director |
| Arunrat Permwanichakul | Verve Bangkok | Media Relations Manager |
| Pattira Uttaranakorn | Verve Bangkok | Influencer Relations |
| BOBEYEVIEW | BOBEYEVIEW | Photographer |
| Kittanai Tang | Klack Films | Director |
| Kittipat Tachatararak | Klack Films | Director of Photography |
| Ittiwat poobandit | Klack Films | Editor |
| Naruedom Putipan | Klack Films | Makeup Artist |
| Peerapat kumsarirak | Klack Films | Assistant Director |
| Akedanai Yuktanan | MediaCom Thailand | Business Director, Media Planning |
| Kruamas Suriya | MediaCom Thailand | Head of Content & Activation |
| Kritsakorn Sawangkarn | J.WALTER THOMPSON BANGKOK | In-House Editor |
| Danai Apiwatmongkol/ Supanat Wachiralappaitoon/ Supalerk Silangsri/ Kusuma Arunanondchai/ Intira Tripukdeekul/ Konstant Van Huyssteen | J.WALTER THOMPSON BANGKOK | Creative Support |
| Inspirative | FinalKid | Music Composer |
| Chamni's Eye | Chamni's Eye | Cameraman |
Thailand is the world’s #2 in domestic violence against women, but communication efforts rarely capture the attention of the perpetrators themselves: their husbands and partners. The objective of Thailand's Men and Women Progressive Movement Foundation for this campaign is to remind men around the country that violence does not belong in the home. So we staged a stunt at Thailand’s most iconic Muay Thai stadium, with a real victim of domestic violence replacing the over-sexualized ring girls. Her makeup reproduced her real injuries as documented by the police a year prior, and the sign she held sent a clear message to thousands of men present at the stadium and millions more watching live on TV: "Home Is Not a Boxing Ring."