Title | SAFE WASHING LABEL |
Brand | OKAMOTO |
Product / Service | OKAMOTO CONDOM |
Category | E02. Small Scale Special Solutions |
Entrant | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation | J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
I-Fei Chang | J. Walter Thompson Taipei | Chief Creative Officer |
Lulu Lu | J. Walter Thompson Taipei | Group Creative Director |
Easy Tsai | J. Walter Thompson Taipei | Copywriter |
ChihWei Wu | J. Walter Thompson Taipei | Art Director |
Amy Yeh | J. Walter Thompson Taipei | Associate Account Director |
Jack Hsu | J. Walter Thompson Taipei | Designer |
Okamoto cooperated with the fashion brand to present_Christmas Party “Safe washing label”. We combined the Okamoto condom and the usage became a new washing label, and sew on the new clothes, so that when people are choosing their party dress for Christmas,They can bring their Okamoto condom with them to attend the party.
Okamoto cooperated with trendy brand to debut the Christmas collection. This collection contained the Christmas washing label which is an inconspicuous design for clothes, but also a non-interfering way when customer is shopping.