SAFE WASHING LABEL

TitleSAFE WASHING LABEL
BrandOKAMOTO
Product / ServiceOKAMOTO CONDOM
CategoryE02. Small Scale Special Solutions
EntrantJ. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI
Idea Creation J. WALTER THOMPSON TAIWAN Taipei City, CHINESE TAIPEI

Credits

Name Company Position
I-Fei Chang J. Walter Thompson Taipei Chief Creative Officer
Lulu Lu J. Walter Thompson Taipei Group Creative Director
Easy Tsai J. Walter Thompson Taipei Copywriter
ChihWei Wu J. Walter Thompson Taipei Art Director
Amy Yeh J. Walter Thompson Taipei Associate Account Director
Jack Hsu J. Walter Thompson Taipei Designer

Brief Explanation

Okamoto cooperated with the fashion brand to present_Christmas Party “Safe washing label”. We combined the Okamoto condom and the usage became a new washing label, and sew on the new clothes, so that when people are choosing their party dress for Christmas,They can bring their Okamoto condom with them to attend the party.

Execution

Okamoto cooperated with trendy brand to debut the Christmas collection. This collection contained the Christmas washing label which is an inconspicuous design for clothes, but also a non-interfering way when customer is shopping.