| Title | YOBUKO - REIMAGING LIVE SQUID - |
| Brand | SAGA PREFECTURE |
| Product / Service | YOBUKO SQUID |
| Category | E04. Live Advertising & Events |
| Entrant | I&S BBDO Tokyo, JAPAN |
| Idea Creation | I&S BBDO Tokyo, JAPAN |
| Production | SEE THE STARS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Tatsuo Ueno | I&S BBDO INC. | Executive Creative Director |
| Kota Kawami | I&S BBDO INC. | Creative Director |
| Kohei Omote | I&S BBDO INC. | Copywriter |
| Koji Yamamoto | I&S BBDO INC. | Planner |
| Teruo Furuno | I&S BBDO INC. | Art Director |
| Daisuke Sasaki | I&S BBDO INC. | Communication Director |
| Atsushi Takasaki | I&S BBDO INC. | Communication Director |
| Satoru Nakashima | I&S BBDO INC. | Account Executive |
| Kotaro Chiaki | SEE THE STARS | Producer |
| Ai Yoshida | SEE THE STARS | Producer |
| Toshiomi Nakakimura | CEKAI | Producer |
| Tsuyoshi Van | SPIN/studio TED | Producer |
| Hitomi Iwanaga | CEKAI | Manager |
| AIKO KURODA | Pixie Dust Technologies | Manager |
| YOICHI OCHIAI | Pixie Dust Technologies | Supervision |
| KENT KAI | SUPER SUPER | Art Director |
| HAYATO IIDA | A DOT/KARASU | Art Director |
| SHUICHI NAKAHARA | Freelance | CG |
| YUYA SHIMIZU | SUPER SUPER | Space decoration |
| KAZUNORI NAKAMURA | CLASS FOX | programmer |
| SHINGO NISHIKAWA | CLASS FOX | programmer |
| tofubeats | Freelance | Music |
| RYOJI YAMADA | Freelance | Director |
| YOSHINORI TAKAMURA | Freelance | Director |
| SHUYA NAKANO | Freelance | Cameraman |
| TAKUMITSU OMATA | Panorama | WEB Director |
| YUKI YANAGISAWA | Panorama | WEB Designer |
| SHOGO YAMASHITA | Freelance | WEB Designer |
| MASAKI CHIBA | Age | Staff |
| TAKUYA ASAKURA | Freelance | Music |
Saga Prefecture has sought to expand and enhance the enjoyment of its local specialty brand of live seafood—Yobuko squid ikizukuri (live squid sashimi from the Yobuko area)—beyond that of simply eating live squid. Using a type of digital media known as a 3DCG holographic installation, Saga has created an original brand experience that enables people to vividly feel and relate to the live squid to an even greater extent than by simply eating it.