| Title | INTELLIGENT HEAD |
| Brand | VATTI |
| Product / Service | HIGH-END INTELLIGENT KITCHEN APPLIANCES |
| Category | E03. Special Build |
| Entrant | THE NINE Shanghai, CHINA |
| Idea Creation | THE NINE Shanghai, CHINA |
| Idea Creation 2 | INSIGHT GROUP Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Jody Xiong | The Nine X Insight Group | Founder and Chief Creative Officer |
| Cobe Liu | The Nine X Insight Group | Vice President |
| Candy Chen | The Nine X Insight Group | Copywriter |
| Jody Xiong | The Nine X Insight Group | Art Director |
| Joo Teoh, Dai bin, Wu beibei, Li shaoxiang, Shang yin, Zhao haisheng, Li xiaoxian, Zheng kesi, Lian zhigao, Wang pan, Wu ming | The Nine X Insight Group | Animation |
| Jody Xiong | The Nine X Insight Group | Director |
| Huan Dong, Xiao Hua | The Nine X Insight Group | Account Manager |
| Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun | The Nine X Insight Group | Designers |
| Jody Xiong, Samson Xing, Haotian Ji, Lingwei Hong, Beili Xue, Ray Pun | The Nine X Insight Group | Designers |
| yunsheng Su, Xudong Lin | The Nine X Insight Group | Architect |
| Niki Xu | Gwantsi Shanghai | Producer |
| Kevin Li | Smile Studio, Emi | Music |
We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.
We built a 12-meter-high 'head'. When the V-shaped automatic door opens, the audience can enter into a magical space which consists of polygon prisms, and the holographic animation we projected onto them. In the holographic film, we created a virtual hero 'Water Man', to represent the cleansing power of water in Vatti dishwashers. And also other holographic animals as symbols of leftover food and stains. Through martial art movements, the 'Water Man' powerfully rinsed a fish, which later spat out a chicken. The chicken then spat out a bullfrog and the list goes on. At the end of the film, the 'Water Man' unleashed its greatest power on an eel, and the eel spat out a clean white plate as the tagline 'Wash Away Layers of Dirt' faded in. The whole animation showed the powerful cleaning function of Vatti's dishwasher and impressed audiences with its high-end intelligent brand image.