| Title | DUSTY CAR SHARE |
| Brand | NTT DOCOMO |
| Product / Service | D CAR SHARE |
| Category | D02. Ambient Outdoor |
| Entrant | NTT DOCOMO Tokyo, JAPAN |
| Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
| Production | WONDERACTIVE Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Nobutoshi Takada | Tokyu Agency Inc. | Exective Creative Director |
| Satoshi Nakazato | Tokyu Agency Inc. | Creative Director |
| Aomi Miyamoto | Tokyu Agency Inc. | Art Director |
| Shinichi Kumazawa | Tokyu Agency Inc. | Account Exective |
| Yusuke Kumagawa | Tokyu Agency Inc. | Account Exective |
| Ryusuke Iwata | Tokyu Agency Inc. | Activation Planner |
| Takayuki Akiba | Tokyu Agency Inc. | Digital Planner |
| Tatsuya Yoshio | Tokyu Agency Inc. | PR Director |
| Hidetaka Ohtake | UBUGOE Inc. | Event Director |
| Riku Sakamoto | WONDERACTIVE INC. | Producer |
| Shinnosuke Sato | WONDERACTIVE INC. | Production Manager |
| Yuki Yamanaka | WONDERACTIVE INC. | Film Director |
| Kaori Uemura | Un Inc. | Cameraman |
| Yasushi Kawashima | Craft Inc. | Art Designer |
| Takenori Ugajin | Freelance | Aging |
| Akihiro Hasegawa | Tokyo University of the Arts | Illustrator/Artist |
| Masaharu Ohsuga | Freelance | Illustrator |
| Daichi Igarashi | Tokyo University of the Arts | Artist |
| Kengo Tsutsumi | Studio Nanakumo | Photographer |
| Hisaya Kiryu | needs+ inc. | Casting Director |
A “dusty car” abandoned in the parking lot was used as media to communicate the idea of a service “in which cars sitting idle at home can be utilized in car sharing”. By depicting a young person enjoying the experience of driving this dusty car, we created the impression of a car being used effectively. This could be expressed with a highly technical sketch or illustration with a touch familiar to Japanese people, that would make people want to share it on SNS.