| Title | THE MOST PROSPEROUS ATM |
| Brand | BANK OF NEW ZEALAND |
| Product / Service | BNZ |
| Category | D02. Ambient Outdoor |
| Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
| Idea Creation | COLENSO BBDO Auckland, NEW ZEALAND |
| Media Placement | MEDIACOM NEW ZEALAND Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Nick Worthington | Colenso BBDO | Creative Chairman |
| Levi Slavin | Colenso BBDO | Chief Creative Officer |
| Kim Pick | Colenso BBDO | Creative Director |
| Charlie Godinet | Colenso BBDO | Art Director |
| Eloise Jack | Colenso BBDO | Copywriter |
| Lucy Grigg | Colenso BBDO | Group Business Director |
| Mike Bonner | Colenso BBDO | Delivery Director |
| Martin Wong | Colenso BBDO | Senior Planner |
| Tom Williamsom | Colenso BBDO | Account Executive |
| Jason Chan | BNZ | CMO |
| Jodene Murphy | BNZ | Head of Brand |
| Yvonne Brill | BNZ | Social Communities & Content Manager |
| Briar Rowe | BNZ | Brand Manager |
| Indiana Burnett | BNZ | Digital & Social Media Producer |
| Scott Chapman | Colenso BBDO | Head of Integrated Production |
| Hamish Mortland | Colenso BBDO | Agency Producer |
| Miranda Bucknell-Whalley | Colenso BBDO | Agency Producer |
| Brent Courtney | Colenso BBDO | Photographer |
| James Rua | The Hood & Co | Director |
| Luke Urquhart | Colenso BBDO | Editor |
| Anton Petrov | Watermark | Illustrator |
| Yulia Vysotskaya | Watermark | Illustrator |
The Most Prosperous ATM was created by rewiring BNZ’s busiest ATMs to dispense only fresh, new notes, straight from the Treasury – as well as pristine, BNZ-branded hong bao envelopes. Completely eliminating the need for our customers to visit to the bank, to get their New Year sorted. Every detail of the Most Prosperous ATMs was created with the Chinese New Zealand community in mind. The ATM celebrated the Year of the Dog, with a beautiful red and gold illustration – gold a symbol for good luck, and red symbolising good luck and happiness. With 8 considered the luckiest number in Chinese culture, the ATMs were situated at 80 Queen St, in Auckland’s CBD – and launched at 8:08am on Monday the 12th of February, 5 days ahead of Chinese New Year. The Most Prosperous ATMs became the go-to destination for getting Chinese New Year sorted, simply and easily.