| Title | SPAMUSEMENT PARK PROJECT |
| Brand | BEPPU CITY |
| Product / Service | TOURISM PROMOTION |
| Category | E04. Live Advertising & Events |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| PR | DRILL Tokyo, JAPAN |
| PR 2 | CATCHBALL Tokyo, JAPAN |
| Production | T&E Fukuoka, JAPAN |
| Production 2 | CATCHBALL Tokyo, JAPAN |
| Additional Company | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yusuke Shimazu | DENTSU INC. | Creative Director |
| Jun Nishida | Drill Inc. | Creative Director |
| Shinya Kiyokawa | Invisible Designs Lab Ltd | Music Director/General Producer |
| Takaaki Sasaki | T&E inc | Producer |
| Kazuya Wada | T&E inc | Production Manager |
| Keisuke Motomichi | T&E inc | Production Manager |
| Keisuke Tsuji | T&E inc | Production Manager |
| Shojiro Yamamoto | T&E inc | Production Manager |
| Yutaka Obara | DRAWING AND MANUAL inc | Filmmaker / Cinematographer |
| Hiroki Odagiri | T&E inc | Production Manager |
| Satoru Nishigaki | Freerance | Camera operator |
| Shunsuke Haraga | Kokosimage | Camera operator |
| Kenji Hatai | T&E inc | Camera operator |
| Keigo Nagao | Freerance | Light man |
| Kazuaki Wada | Freerance | First Light man |
| Moriyuki Migita | T&E inc | sound recording man |
| Aiko Sakai | Office Nomura | Makeup Artist |
| Tetsuya Kamihara | Kamihara Design | Production Design |
| Saki Iyori | Freerance | Illustrator |
| Michiru Muraki | Drill Inc. | Promotion planner |
| Takanori Kubo | catchball inc. | Promotion planner |
| Taeko Yoshimoto | Freerance | Promotion planner |
| Toyonari Shibayama | Freerance | Colorlist |
| Mayor of Beppu | Beppu City | Cast |
| People of Beppu | Beppu City | Cast |
| Tetsuhiro Morinaga | Freerance | Online editor |
| Aibi Kanegae | Freerance | Multi-audio man |
| Kazuhisa Matsumoto | Freerance | Multi-audio man |
The Japanese public, well-known for their love of a dip in a hot spring bath, combined with the brand new stimulus of an amusement park, became the “Spamusement Park Project.” Starting with a YouTube concept video, in which the city mayor pledged to make the park a reality once 1 million views were reached, the world’s first hot spring amusement park was announced, attracting more than 12,000 paying customers during it’s limited 3 day operation.