Brief Explanation

Electronic parts manufacturer TDK needed to appeal its brand in the technology market where new brands appear one after another. So, we start prototyping project to create something new to appeal TDK technology from a different perspective: “Bons-AI” was developed, aimed at enabling humans to communicate with plants. Bons-AI is a like no other bonsai which can communicate with human. Each function was designed to encourage people and plants could have compassion for each other: asking people to give water when needed, or having conversation if people talk their problems to BonsAI. Although it’s not designed to be perfect, this unique project using technology in a totally different way, generated genuine interest.?