Title | THE MOST RELAXING SCREAM |
Brand | JAPAN PARK & RESORT |
Product / Service | SPACE WORLD |
Category | E02. Small Scale Special Solutions |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Tomohiko Kawanishi | hakuhodo | creative director |
Yukiko Kumasaki | hakuhodo | planner |
Daizo Imabayashi | hakuhodo kyushu | designer |
Tokuo Tanida | taima2 | Film producer |
shinji asano | hakuhodo producuts | film producer |
Shun Nagata | hakuhodo products | Film director |
Hidenori Hayashida | hakuhodo products | film director |
Riko Uetake | freerance | translator |
A small and old amusement park Space World in Japan had very limited budget, so visitors were decreasing. The visitors will come back to Space World, if we can make a new attraction. But, we had almost no money to spend. Our answer is, the force of gravity. When people ride on the roller coaster, the gravity applying to human body sometimes increases up to 4G. So, we made vests with bumps for acupressure points of human body. People wear the vests and ride on the existing old roller coaster. And increasing gravity will massage the spots automatically. The world’s first roller coaster that is healing and relaxing was born. This low budget roller coaster was taken away by more than 100 medias and became the topic in their hometown.
This coster is made full of idea which cost only 100$. We don't pay any money for paid media. The force of gravity of roller coster costs 0$ and this kind of coster can be introduced to an old amusement park all over the world for a smile of children. The same roller coster is going to be introduced to an another amusement park next year. This is the animated component of this work.