THE MOST RELAXING SCREAM

TitleTHE MOST RELAXING SCREAM
BrandJAPAN PARK & RESORT
Product / ServiceSPACE WORLD
CategoryE02. Small Scale Special Solutions
EntrantHAKUHODO INC. Tokyo, JAPAN
Idea Creation HAKUHODO INC. Tokyo, JAPAN
Media Placement HAKUHODO INC. Tokyo, JAPAN
PR HAKUHODO INC. Tokyo, JAPAN
Production HAKUHODO PRODUCT'S Tokyo, JAPAN

Credits

Name Company Position
Tomohiko Kawanishi hakuhodo creative director
Yukiko Kumasaki hakuhodo planner
Daizo Imabayashi hakuhodo kyushu designer
Tokuo Tanida taima2 Film producer
shinji asano hakuhodo producuts film producer
Shun Nagata hakuhodo products Film director
Hidenori Hayashida hakuhodo products film director
Riko Uetake freerance translator

Brief Explanation

A small and old amusement park Space World in Japan had very limited budget, so visitors were decreasing. The visitors will come back to Space World, if we can make a new attraction. But, we had almost no money to spend. Our answer is, the force of gravity. When people ride on the roller coaster, the gravity applying to human body sometimes increases up to 4G. So, we made vests with bumps for acupressure points of human body. People wear the vests and ride on the existing old roller coaster. And increasing gravity will massage the spots automatically. The world’s first roller coaster that is healing and relaxing was born. This low budget roller coaster was taken away by more than 100 medias and became the topic in their hometown.

Execution

This coster is made full of idea which cost only 100$. We don't pay any money for paid media. The force of gravity of roller coster costs 0$ and this kind of coster can be introduced to an old amusement park all over the world for a smile of children. The same roller coster is going to be introduced to an another amusement park next year. This is the animated component of this work.