ANIT-HONKING RICKSHAW

TitleANIT-HONKING RICKSHAW
BrandAWAAZ FOUNDATION
Product / ServiceNON-PROFIT
CategoryD02. Ambient Outdoor
EntrantBBDO INDIA Mumbai, INDIA
Idea Creation BBDO INDIA Mumbai, INDIA

Credits

Name Company Position
Josy Paul BBDO India Chairman & CCO
Ajai Jhala BBDO India Chief Executive Officer
Hemant Shringy BBDO India Executive Creative Director
Sandeep Sawant BBDO India Executive Creative Director
Balakrishna Gajelli BBDO India Sr. Creative Director
Anushree Kandalkar BBDO India Jr. Copywriter
Omkar Rachha BBDO India Visualizer
Hitesh Shah BBDO India Head of Production
Manisha Sain BBDO India Associate Vice President - Planning
Rajeev Mohite BBDO India Studio Visual Editor
Sudhir Pandey BBDO India Producer
BBDO Studio Team BBDO India Production
Devendra Sawant BBDO India Photographer
Vaibhav Patil BBDO India Installation Artist

Brief Explanation

Anti-Honking Rickshaw -is a rickshaw fully covered with defunct horns as a visual reminder of persistent honking that people had become deaf to. After its reveal at Gateway of India, it has silently and purposefully covered 5000kms and counting citywide to make people aware of their toxic honking habit.