Title | RHYTHM OF LOVE WALL |
Brand | 7-ELEVEN TAIWAN |
Product / Service | CSR |
Category | D02. Ambient Outdoor |
Entrant | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Idea Creation | ADK TAIWAN Taipei City, CHINESE TAIPEI |
Production | PARTY NY New York, USA |
Production 2 | BYE BYE WORLD Tokyo, JAPAN |
Production 3 | 23 DESIGN Taipei, CHINESE TAIPEI |
Production 4 | INNOCIRQUE Taipei, CHINESE TAIPEI |
Production 5 | CHELUN OU FILM Taipei, CHINESE TAIPEI |
Additional Company | WONDROUS INC. Tokyo, JAPAN |
Additional Company 2 | MASUMASU Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Richard Yu | ADK TAIWAN | Chief Creative Officer |
Kurt Lin | ADK TAIWAN | Group Creative Director |
Jean Shih | ADK TAIWAN | Copywriter |
Lisa Wang | freelance | Copywriter |
Yuzen Lin | ADK TAIWAN | Art Director |
Shika Hsieh | ADK TAIWAN | Account Director |
Riley Hsia | ADK TAIWAN | Account Executive |
Eiji Muroichi | PARTY New York | Creative Director / Design Director |
Qanta Shimizu | PARTY New York | Tech Director |
Shiny Lee | PARTY New York | Senior Designer |
Masashi Kawamura | PARTY New York | Creative Advisor |
Masato Takahashi | BYE BYE WORLD | Clapping Hand Tech & Design Direction |
Chiao-Chun Su | 23 Design | Production Director |
Chi-Chen Yang | innoCirque | Programmer |
Yuuki Ono | WONDROUS inc. | Music Producer, Composer |
Yuma Murakami | MasuMasu | Web Developer |
Ou Chelun | Ou Chelun Film | Director |
Richard Yu | ADK TAIWAN | Chief Creative Officer |
Kurt Lin | ADK TAIWAN | Group Creative Director |
The traditional donation box is always presented as a box, it can’t make the sound and interact with the consumer neither. However, we found even if only donating a coin, by showing appreciation to those who contribute, encourages more good will. Idea:Every coin donated with love deserves a loving encouragement. So we created Rhythm of Love Wall donation box, directly transformed the donation box into an innovate outdoor media. When people drop a coin, they will receive a round of applause which like real human did. People can also create their own applause on the mobile website, and transmit back to the installation immediately, makes every donating with fun surprise. In addition, 7-ELEVEN stands in great advantage with owning over 5000 stores across Taiwan, successfully makes Rhythm of Love Wall reach everyone and created a huge buzz all over Taiwan while it just launched.