Brief Explanation

We created a live stream OOH – inputting a live feed of Rugby 7’s fans into a bespoke ‘thriving’ hexagon, to bring to life how different people from different walks of life come together and prosper over their love and passion for the great game that is Rugby.

Execution

Before the show, we set up cameras in the stadium facing the stands. During the game, people from all walks of life filled the seats. The were live streamed from the stadium and projected onto our hexagon screen at the venue as they cheered throughout the show, bringing to life our new brand tagline of 'Together we thrive'. It demonstrated HSBC's commitment in supporting and opening up sports around the globe and was also a smart showcase of how human prosperity is enhanced by the enjoyment and participation in sport both at grassroots and elite level.