YOUKU - REDEFINE VASE

TitleYOUKU - REDEFINE VASE
BrandYOUKU
Product / ServiceVASE
CategoryE04. Live Advertising & Events
EntrantFRED & FARID SHANGHAI, CHINA
Idea Creation FRED & FARID SHANGHAI, CHINA
Media Placement YOUKU BUSINESS DIVISION Beijing, CHINA
PR YOUKU BUSINESS DIVISION Beijing, CHINA
Production CHOPSTICKS DIVISION Shanghai, CHINA

Credits

Name Company Position
Aser Cao FF Creative Director

Brief Explanation

Considering the title ‘vase’ was originated from the audience,Chinese top entertainment Platform Youku is just the right one to do something. As top online video and streaming service platforms, It has more than 500 million monthly active users, with 800 million daily video views. More importantly, as a entertainment empire with its content producing, it shares strong resource of celebrities and their huge fans group. The right 'where' offered us the right 'who' to stand out for themselves, and to speak for all women. Then we gave it a right 'when'- to launch it on the Women's Day, these girls has successfully turned a hostile controversy issue into an inspiring campaign for all women.