Title | YOUKU - REDEFINE VASE |
Brand | YOUKU |
Product / Service | VASE |
Category | E04. Live Advertising & Events |
Entrant | FRED & FARID SHANGHAI, CHINA |
Idea Creation | FRED & FARID SHANGHAI, CHINA |
Media Placement | YOUKU BUSINESS DIVISION Beijing, CHINA |
PR | YOUKU BUSINESS DIVISION Beijing, CHINA |
Production | CHOPSTICKS DIVISION Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Aser Cao | FF | Creative Director |
Considering the title ‘vase’ was originated from the audience,Chinese top entertainment Platform Youku is just the right one to do something. As top online video and streaming service platforms, It has more than 500 million monthly active users, with 800 million daily video views. More importantly, as a entertainment empire with its content producing, it shares strong resource of celebrities and their huge fans group. The right 'where' offered us the right 'who' to stand out for themselves, and to speak for all women. Then we gave it a right 'when'- to launch it on the Women's Day, these girls has successfully turned a hostile controversy issue into an inspiring campaign for all women.